Event insights
The Blog
From venues to vendors, organisers to attendees - we share insights and innovations that make events better for everyone in the community.
AI Isn’t for Demos. It’s for Work.
AI proves its value in daily work, not demos. The most useful AI tools remove friction and repetitive tasks so teams get better outcomes with less effort.
Why Most Event Networking Tools Don’t Work
Most event networking tools make attendees visible, but visibility alone does not create meaningful connection. Here’s what attendees actually need to start better conversations.
Event Sponsorship Is Broken: How to Create Value Sponsors Remember
Event sponsorship fails when value means logo placement. Sponsors remember events that are designed for engagement — here is how organisers can build that value in.
Why Event Engagement Drops After the Event and How to Build Momentum Instead
Discover why post-event engagement fades and how to design events that keep conversations, connections, and value moving beyond the day.
Why Event Apps Fail: People Say One Thing, But Do Another
Event apps fail when they’re designed around what attendees say instead of how they actually behave. Designing for real behaviour is what drives engagement.
How to Create Belonging at Events and Why It Matters for Return Attendance
Learn how event organisers can create a stronger sense of belonging through clearer entry points, relevant connections, participation and continuity before, during and after events.
The Hidden Reason Attendees Disengage From Event Apps
Event apps aren’t competing with each other—they’re compared to the best digital experiences users have daily. Learn how to reduce friction and improve attendee engagement.
How to Increase Event App Adoption Without Adding More Features
This article breaks down the real reasons attendees stop using event apps and outlines proven ways to increase engagement by reducing friction, simplifying the experience, and making value easier to access during live events.
Why a Feature-Rich Event App Still Isn’t Driving Engagement
A feature-rich event app does not automatically create attendee engagement. Learn how relevance, timing, friction and clear next actions influence what people actually do.
Understanding the Unique Needs of Event Communities: A Comprehensive Exploration
Discover SixSides, a cutting-edge event platform that transforms how associations and community-driven organisations manage events. By integrating engagement, media capture, and reporting into a unified system, SixSides resolves fragmented planning and amplifies community impact. Serving mission-driven organisations in tech, health, and education across Australia, New Zealand, and beyond, SixSides thrives through real-time analytics and gamified networking. Elevate your event strategy with tools designed for enriching experiences and substantial sponsor ROI. Join SixSides in championing events as catalysts for long-term growth and community connection.
