SixSides

Event Insights

The Blog

From venues to vendors, organisers to attendees - we share insights and innovations that make events better for everyone in the community.

The Event Stakeholder Gap: Why Attendee Experience Alone Does Not Prove Event Value
July 07, 2026Chris Igos

The Event Stakeholder Gap: Why Attendee Experience Alone Does Not Prove Event Value

Attendee satisfaction matters, but it does not show the full value of an event. Learn why organisers need to think beyond attendee experience and create value across sponsors, speakers, members, partners, and the wider event community.

Most Events Are Built for the Wrong Person
July 03, 2026Rhea Mae Mangubat

Most Events Are Built for the Wrong Person

Most events are designed around what’s easiest to manage, not what’s best for the attendee experience. That gap may seem subtle, but it shapes event engagement, participation, networking, and the value people take away.

Why Attendees Leave Events Without Making the Right Connections
June 30, 2026Chris Igos

Why Attendees Leave Events Without Making the Right Connections

Many attendees come to events hoping to meet useful people, but leave without making the right connections. Learn how event organisers can improve networking, attendee engagement, and post-event community momentum.

The Hidden Problem Behind Low Event Engagement
June 26, 2026Rhea Mae Mangubat

The Hidden Problem Behind Low Event Engagement

Low event engagement is not always caused by weak content, poor speakers, or low attendance. It often happens when small moments of friction interrupt the attendee experience and make participation harder than it needs to be.

Your Event Data Shows Who Attended. But Does It Show Who Connected?
June 23, 2026Chris Igos

Your Event Data Shows Who Attended. But Does It Show Who Connected?

Event reports can show registrations, attendance, session activity and app usage. But do they show whether attendees made meaningful connections? Here’s why event teams need to measure more than turnout.

Stop Building Events Around Content. Start Building Them Around Experience.
June 19, 2026Rhea Mae Mangubat

Stop Building Events Around Content. Start Building Them Around Experience.

Events used to be about delivering information, but in a world where knowledge is instantly accessible, content alone is no longer enough. Today, people attend events for what they cannot easily get online: real interaction, shared experiences, attendee participation, and meaningful human connection.

Why Event Attendance Data Is Not Enough to Measure Event Success
June 16, 2026Chris Igos

Why Event Attendance Data Is Not Enough to Measure Event Success

Attendance metrics can show who was there, but not whether meaningful attendee connection happened. Learn what event teams should measure instead to understand real event value.

Most Events Tell Attendees Where to Go, Not Who to Meet
June 12, 2026Chris Igos

Most Events Tell Attendees Where to Go, Not Who to Meet

Many events are well organised but still weak on meaningful connection. Learn why agendas and schedules do not guarantee valuable networking, and what event organisers can do differently.

Designing Connections That Actually Matter at Events
June 11, 2026Rhea Mae Mangubat

Designing Connections That Actually Matter at Events

Event networking does not fail because people do not want to connect. It fails when events leave meaningful connections, attendee engagement, and post-event follow-up to chance instead of designing clear ways for people to meet and continue the conversation.

Event Tech Should Solve Problems, Not Just Show Features
June 04, 2026Rhea Mae Mangubat

Event Tech Should Solve Problems, Not Just Show Features

Event technology should not be judged by how many features it offers, but by the outcomes it helps create. The best event apps improve attendee engagement, networking, sponsor ROI, and the overall event experience.

Sponsor ROI Comes From Useful Conversations
June 02, 2026Chris Igos

Sponsor ROI Comes From Useful Conversations

Sponsor ROI is not driven by logos or booths alone. Learn how event organisers can create stronger sponsor outcomes through meaningful conversations and better engagement design.

The Best Events Are No Longer Built on Content Alone
May 28, 2026Rhea Mae Mangubat

The Best Events Are No Longer Built on Content Alone

Modern events are no longer valuable because of content alone. The strongest event experiences are built around attendee participation, meaningful engagement, and shared moments that create lasting connection.

Why Event Sponsors Leave Unsure of ROI
May 26, 2026Chris Igos

Why Event Sponsors Leave Unsure of ROI

Event sponsors can receive logos, booths, banners and app placements, yet still leave unsure of ROI. Here’s why sponsor value needs to move beyond visibility and towards meaningful interaction.

Why Most Events Lose Momentum After They End (And How to Fix It)
May 22, 2026Rhea Mae Mangubat

Why Most Events Lose Momentum After They End (And How to Fix It)

Many events create strong energy on the day, but lose value once attendees leave. The real opportunity is to turn post-event engagement into ongoing conversations, stronger communities, and long-term event momentum.

Why Your Event App Isn’t Driving Engagement
May 15, 2026Chris Igos

Why Your Event App Isn’t Driving Engagement

Learn why event apps often fail to drive attendee engagement, and how to design for clarity, value, action and momentum instead.