Event Insights
The Blog
From venues to vendors, organisers to attendees - we share insights and innovations that make events better for everyone in the community.
Why Most Events Lose Momentum After They End (And How to Fix It)
Many events create strong energy on the day, but lose value once attendees leave. The real opportunity is to turn post-event engagement into ongoing conversations, stronger communities, and long-term event momentum.
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Event Sponsorship Is Broken: How to Create Value Sponsors Remember
Event sponsorship often fails when value is measured by visibility instead of engagement. Real sponsor value comes from creating meaningful interactions, stronger connections, and opportunities that continue beyond the event.
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Why Event Apps Fail: People Say One Thing, But Do Another
Most event apps aren’t failing because of poor technology, they’re failing because they’re built on the wrong inputs. When you design around what attendees say instead of how they actually behave, you create friction, and friction is what kills engagement.
How to Increase Event App Adoption Without Adding More Features
This article breaks down the real reasons attendees stop using event apps and outlines proven ways to increase engagement by reducing friction, simplifying the experience, and making value easier to access during live events.
Why Your Event App Isn’t Driving Engagement (Even If It Has All the Features)
Event apps are often seen as the answer to engagement, but more features do not always lead to better outcomes. This article explores why engagement is a behaviour problem, not just a technology problem.
Understanding the Unique Needs of Event Communities: A Comprehensive Exploration
Discover SixSides, a cutting-edge event platform that transforms how associations and community-driven organisations manage events. By integrating engagement, media capture, and reporting into a unified system, SixSides resolves fragmented planning and amplifies community impact. Serving mission-driven organisations in tech, health, and education across Australia, New Zealand, and beyond, SixSides thrives through real-time analytics and gamified networking. Elevate your event strategy with tools designed for enriching experiences and substantial sponsor ROI. Join SixSides in championing events as catalysts for long-term growth and community connection.
