SixSides

Event Insights

The Blog

From venues to vendors, organisers to attendees - we share insights and innovations that make events better for everyone in the community.

How Events Can Turn First-Time Attendees Into Active Community Participants
August 19, 2026Chris Igos

How Events Can Turn First-Time Attendees Into Active Community Participants

First-time attendees need more than an agenda and a name badge. Learn how event organisers can use community onboarding to help new attendees connect, participate, and stay engaged after the event.

Attendance Is Not the Same as Event Engagement
August 17, 2026Rhea Mae Mangubat

Attendance Is Not the Same as Event Engagement

A full room can look successful, but real event value comes from participation, meaningful conversations, sponsor relevance, and attendee experience. Strong event strategy looks beyond headcount and focuses on what people actually gained from being there.

Why Event Engagement Should Start Before Attendees Arrive
August 13, 2026Chris Igos

Why Event Engagement Should Start Before Attendees Arrive

Event engagement should not begin on event day. Learn why organisers need to build relevance, connection, and participation before attendees arrive so the event starts with more momentum.

The First 10 Minutes Can Shape the Whole Event Experience
August 11, 2026Rhea Mae Mangubat

The First 10 Minutes Can Shape the Whole Event Experience

The first 10 minutes of an event set the emotional tone for everything that follows. Here is how to design arrival, welcome, and early connection so attendees engage from the start.

Visibility Isn’t Value: Rethinking Event Sponsorship
August 07, 2026Rhea Mae Mangubat

Visibility Isn’t Value: Rethinking Event Sponsorship

Sponsor visibility is not sponsor value. Most sponsors have a relevance problem, not a visibility problem — value comes from the right people engaging, not from being seen.

Your Members Should Not Feel Like Guests at Their Own Event
August 05, 2026Chris Igos

Your Members Should Not Feel Like Guests at Their Own Event

Member events should do more than gather people in a room. Learn why associations need events that help members participate, connect, and feel part of the community, not just attend the programme.

Why Speaker Value Should Not End When the Session Ends
July 29, 2026Chris Igos

Why Speaker Value Should Not End When the Session Ends

Most events measure speakers by attendance and feedback. But real speaker value goes further. Learn why the best event speakers create conversations, participation, and community momentum beyond the session itself.

Event Technology Should Start With Outcomes, Not Features
July 27, 2026Rhea Mae Mangubat

Event Technology Should Start With Outcomes, Not Features

Choosing event technology should start with the outcomes you want — engagement, networking, participation — and the attendee journey, not with a platform feature list.

How Events Can Turn Speaker Sessions Into Ongoing Community Conversations
July 22, 2026Chris Igos

How Events Can Turn Speaker Sessions Into Ongoing Community Conversations

Great speakers should do more than deliver a session. Learn how event teams can design speaker engagement before, during, and after the event so content becomes community participation and lasting momentum.

If Your Event App Feels Like Work, It Won’t Work
July 20, 2026Rhea Mae Mangubat

If Your Event App Feels Like Work, It Won’t Work

Event apps fail when they demand effort instead of delivering value. Designing around attendee outcomes, not features, is what makes an event app get used.

Why Good Attendee Feedback Still Does Not Prove Full Event Value
July 15, 2026Chris Igos

Why Good Attendee Feedback Still Does Not Prove Full Event Value

Positive attendee feedback does not always mean an event delivered value across sponsors, speakers, members, partners and organisers. Learn why event teams need a broader way to think about event success.

The Hidden Engagement Signals Most Event Teams Miss
July 13, 2026Rhea Mae Mangubat

The Hidden Engagement Signals Most Event Teams Miss

Real event engagement lives in attendee behaviour — dwell time, return visits, movement patterns and the spaces people avoid. Learn to read the signals most event teams miss.

The Event Stakeholder Gap: Why Attendee Experience Alone Does Not Prove Event Value
July 07, 2026Chris Igos

The Event Stakeholder Gap: Why Attendee Experience Alone Does Not Prove Event Value

Attendee satisfaction matters, but it does not show the full value of an event. Learn why organisers need to think beyond attendee experience and create value across sponsors, speakers, members, partners, and the wider event community.

Most Events Are Built for the Wrong Person
July 03, 2026Rhea Mae Mangubat

Most Events Are Built for the Wrong Person

Most events are designed around the organiser's run sheet, not the attendee experience. Learn how participant-first event design lifts engagement, networking and outcomes.

Why Attendees Leave Events Without Making the Right Connections
June 30, 2026Chris Igos

Why Attendees Leave Events Without Making the Right Connections

Many attendees come to events hoping to meet useful people, but leave without making the right connections. Learn how event organisers can improve networking, attendee engagement, and post-event community momentum.