Our story
Our B2B SaaS Journey
Join us as we document the real, unfiltered journey of building SixSides, one week at a time. New episodes every Tuesday.
33: We're starting a podcast for lead generation
In this episode, Mitchell and Gavin dive into their evolving content and lead generation strategy, including why they’re launching two new podcasts: “Change Makers” for SixSides and “The Leap” for Founders Collective. They unpack the goals, target audiences, and how they plan to use podcasting alongside Substack to grow a real community around their events platform. Plus, Mitchell gives a behind-the-scenes update on the SixSides app, including major mobile improvements, Android headaches, Liquid Glass drama, and the new onboarding checklist tied to the app’s points system. Gavin shares an inspiring story about his recent trail run, a LinkedIn post that resonated, and even hints at chasing Olympic torch dreams (yes, seriously). Links North Meets South Web Podcast (episode 184): northmeetssouth.audio Chapters 00:00 - Intro 01:17 - Why we're launching new podcasts (and who they’re for) 04:46 - Podcasts as a lead generation strategy 07:37 - What is Founders Collective? 09:17 - Introducing “The Leap” podcast 10:06 - Who we’ll feature on “Change Makers” 13:13 - Timeline for launching the new podcasts 15:00 - Gavin’s trail run and recovery 17:44 - Gavin’s viral LinkedIn post 20:52 - How that post inspired Mitchell (and Nicole’s baking dream) 26:46 - Planning for Mitchell’s wedding 30:30 - Michael Dyrynda’s podcast feedback 35:18 - Preparing for app release ahead of two big events 36:27 - Dealing with Expo and Android updates 37:18 - Apple’s Liquid Glass problems and design decisions 42:30 - Redesigning the app dashboard and onboarding checklist 44:51 - Why we’re introducing points for user actions 48:38 - Designer feedback and UI polish plans 49:37 - Full-screen background images and event branding 51:24 - Gavin’s plan for next week (first guest, podcast setup) 52:43 - Sales updates and lead generation challenges 54:35 - Preparing for WA and getting the buying process right 55:27 - Wrap up and where to find us In this episode, we cover: Why we’re starting new podcasts as part of our lead gen strategy The plan for “Change Makers” and “The Leap” podcasts Using Substack to grow our newsletter and reach new audiences The importance of giving before asking in content marketing Gavin’s LinkedIn post that unexpectedly struck a chord The trail run that nearly broke Gavin – and inspired Mitchell Major progress on the SixSides mobile app (Expo, Android, UI overhaul) Why Liquid Glass is both beautiful and frustrating A fresh new app dashboard with onboarding checklist and user points Designer feedback on UX and future design aspirations Michael Dyrynda’s podcast critique (and how we’re handling it) Wedding planning updates from Mitchell Gavin’s ongoing DealBuddi sales conversations and upcoming events Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: sixsides
32: Prioritising our roadmap with upcoming events
In this episode, Mitch is mostly through being sick and is back in the office just in time for a hectic sprint. With two weeks until “tools down”, the guys talk through the looming deadlines, feature updates, and the challenge of staying productive while under the weather. Subscribe to our newsletter: https://sixsides.substack.com/ Gavin’s been diving deep into community-building, launching a new newsletter and outlining a webinar series to build awareness and add value for SixSides users. He’s also floating ideas for a second podcast (or three) while Mitch focuses on getting the Android SDK upgraded and features locked in for Volunteering WA and Laracon AU. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Mitch’s recovery from a rough week of being sick Why too much coffee after a break = disaster Preparing for Volunteering WA and Laracon AU Gavin’s plan for building the SixSides community Starting a Substack newsletter: Events Into Growth Launching a webinar series using Streamyard Discussing the benefits of “community-led marketing” Thoughts on spinning up a second podcast UI/UX advice and upcoming design improvements Michael’s progress on the dashboard and internal tooling SDK upgrades and feature priorities before events New meeting features, star ratings, and private notes Trail running and training through the heat Planning for podcast episodes over the Christmas break Chapters: 00:00 - Intro 00:25 - Mitch is still sick (but recovering) 04:00 - Gavin's starting a newsletter and community 06:11 - Planning a webinar series for SixSides 09:02 - The Inductive accelerator kicks off 12:20 - Mitch updates on development and deadlines 14:52 - Two weeks until “tools down” 17:22 - UI/UX support from a local agency 20:47 - Countdown to Volunteering WA and Laracon AU 24:05 - Planning the podcast over Christmas 26:56 - Should Gavin start a second podcast? 30:33 - Dashboard progress from Michael 34:19 - Trail running and heat training 38:50 - Dropping weight, quitting drinking, and health updates 39:58 - Planning next week’s dev sprint 42:10 - Outro chaos Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: sixsides
31: A case study in building a strong community
In this episode, Mitch battles a cold while Gavin shares the huge success of the very first Founders Collective event, built on the SixSides platform. We dive into what went right, what could improve, and how the app held up in a real-world stress test. Subscribe to our newsletter: https://sixsides.substack.com/ We also reflect on a sales call that felt like a slam dunk... until it wasn’t. There’s a lot of candid unpacking about what went wrong and what we’ll do differently next time. Plus, we chat about upcoming UI/UX design help, receiving our first real support email, and whether we should start planning for help desk software. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Mitch powering through the podcast while sick Launching the first Founders Collective event in Brisbane Real-world lessons from using SixSides live at an event Android Expo upgrade blocking Play Store updates iOS releases and stability during the event First real support request: do we need a help desk now? Sales meeting that felt great... but fell through Lessons in sales process and emotional discipline Sales plan development and moving towards lead generation with Clay UI/UX designers joining to improve the app Decommissioning old infrastructure from Laracon AU The question of raising money vs continuing to bootstrap Exploring the Inductive.au program and investment readiness Reflections on running two SaaS products at once Chapters: 00:00 - Intro 00:52 - Mitch is sick but showing up anyway 02:05 - Founders Collective launch recap 07:30 - What we learned from the first SixSides live event 15:10 - App updates and iOS/Android rollout challenges 20:26 - Our first support request and help desk discussions 23:40 - Shutting down the old EventKit infrastructure 25:25 - Michael helping with dashboard development 25:40 - Sales call that felt great but didn’t convert 31:20 - What went wrong with the sale and lessons learned 34:00 - Sales planning and ROI justification 35:45 - Gavin’s lead gen strategy and using Clay 36:45 - Pitching SixSides to Founders Collective attendees 37:25 - What is Inductive.au and should we raise money? 46:10 - Bootstrapping vs capital - pros and cons 52:30 - Upcoming UI/UX design improvements 56:00 - Podcast listenership growing month-on-month 57:14 - Plans for next week Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Founders Collective: founderscollective.com.au Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: ourb2bsaasjourney
30: Eating our own dog food with 100 founders watching
In this episode, we celebrate our 30th episode with a jam-packed update on everything happening across SixSides, Founders Collective, DealBuddi, and beyond. From shoutouts on LinkedIn and Stripe giving $1,500 in credits, to onboarding a Laravel legend to help build the dashboard – it’s been a huge week. Subscribe to our newsletter: https://sixsides.substack.com/ Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Hitting 30 weeks of podcasting and what it means to us Why email shoutouts are done (unless you’re Holly on LinkedIn) Feedback from PlanetPrice and our unofficial sponsorship 😆 Stripe sponsoring our Founders Collective event with $1,500 in credits How Founders Collective blew past 100 RSVPs What we learned seeing a competitor's clunky UX Mitch's perspective as the first-time event organiser using SixSides Michael Dyrynda offering to help with dashboard dev CEO/CTO titles and why they’re a bit awkward Our call with a major charity and how culture alignment matters LinkedIn outreach updates and what’s working (and what’s not) Why softly-softly lead gen is our approach with charities and associations Using SixSides as a living case study to win future customers The broader vision for dashboards and future functionality Sales Market Fit strategy updates and deep lead gen thinking Gavin’s dad jokes and Mitch’s sarcastic energy peaking Chapters: 00:00 - Intro 01:23 - Email shoutouts – NOT 01:45 - Holly’s LinkedIn shoutout 02:58 - Feedback from PlanetPrice 04:12 - Celebrating episode 30 06:19 - Build Your SaaS is back 10:42 - Founders Collective deep dive 14:23 - Stripe’s sponsorship and Tag, You're It 18:35 - Setting up the event in the database 20:59 - Competitor dashboard UX breakdown 24:33 - Gavin’s lead gen targeting strategy 31:05 - Our big charity call 36:51 - Anticipating objections in sales 40:50 - Designing the dashboard with Michael Dyrynda 46:06 - Multi-role dashboards and future vision 48:34 - Wrapping up – shoutout to Michael Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Founders Collective: linkedin.com Laracon AU and Michael Dyrynda: laracon.au Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: ourb2bsaasjourney
29: SaaS pricing you can believe in
In this episode, Mitchell and Gavin break down a major pivot in SixSides’ pricing strategy — moving away from per-event pricing in favour of a tiered annual model designed to grow with communities. They also share behind-the-scenes stories from meetings with Volunteering WA, the launch of the Founders Collective in Brisbane, new sponsor engagement features, and how a simple ticket code change could make event onboarding a breeze. Subscribe to our newsletter: https://sixsides.substack.com/ Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Why we’re moving away from per-event pricing How our new pricing model better serves associations and communities A brilliant meeting with Volunteering WA (shoutout to Holly and Krista!) Prioritising mobile app development over the web dashboard The launch and surprising growth of the Founders Collective in Brisbane Introducing one access code for all event attendees Our approach to sponsor engagement and ROI Preparing for Laracon AU and the role of gamification Gavin’s lead gen updates and LinkedIn video strategy The flywheel starting to turn and what’s next for SixSides Chapters: 00:00 - Listener challenge and intros 03:30 - Pricing strategy deep dive 13:00 - Volunteering WA meeting recap 17:00 - Mobile app focus and new dev strategy 20:20 - Founders Collective and single ticket code breakthrough 27:40 - Lead generation updates and LinkedIn video outreach 33:30 - Sponsor engagement and gamification plans 38:00 - Wrapping up, shoutouts, and Gavin’s YouTube hiatus Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Founders Collective: linkedin.com Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: ourb2bsaasjourney
28: Just click on the damn link
In this episode, Mitchell and Gavin are back with updates on life, lead gen, and looming travel plans. Gavin’s been down with the flu, but that hasn’t stopped him from pushing lead generation, testing video outreach on LinkedIn, and prepping for some big upcoming calls. The duo chats Father’s Day, outdoor adventures, and the strategy behind showing up in-person at key events. Subscribe to our newsletter: https://sixsides.substack.com/ Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Gavin’s sick week and how it reset his priorities Fun and chaos from Father’s Day celebrations Lead generation updates and why no one’s watching our Loom videos LinkedIn outreach strategies that aren’t landing (yet) Applying lessons from DealBuddi to SixSides The Sales Market Fit approach and why most founders get it wrong Big upcoming calls with Laravel Live Denmark and Volunteering WA Should Mitch join Gavin in Perth? Planning for Laracon AU and how we’re making time for each other Kicking off street-style interviews at events Dashboard development updates for SixSides organisers Why it’s time to over-service early customers Gavin’s LinkedIn profile overhaul and the new branding direction Chapters: 00:00 - Intro 00:25 - Gavin’s been sick 02:25 - Father’s Day catchups 08:30 - The changing seasons and productivity energy 10:20 - Gavin’s 20kg weight loss challenge 11:08 - Lead gen and outreach update 13:13 - LinkedIn videos and zero engagement 17:15 - Why getting people to click is the first battle 22:56 - Applying learnings from DealBuddi to SixSides 27:20 - The value of making people problem aware 29:31 - Upcoming calls with Denmark and Volunteering WA 32:05 - Planning Mitch’s Perth trip 33:49 - Laracon AU plans and community involvement 38:44 - Wrapping up dashboard development and app work 42:14 - Gavin’s plans for webinars and LinkedIn branding Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Sales Market Fit: salesmarketfit.co Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: ourb2bsaasjourney
27: Lessons from our first conference on SixSides
In this episode, we break down everything that went right (and wrong) during our first real customer event at Laravel Live Denmark. From a midnight Redis disaster to 500 attendee connections and surprise AWS credits, we’re giving you the full behind-the-scenes debrief. We also cover our new lead gen strategy, launching a Substack for the podcast, and the emotional rollercoaster of watching a potential customer choose a competitor. Plus, Mitch reflects on his time as a Subway sandwich artist and Gavin adds two more past jobs to the resume. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: How our first real customer event went at Laravel Live Denmark A Redis caching issue that brought the app down at midnight The fix: moving to a serverless Redis instance on AWS Attendee stats: 75% logged in, 50% joined the game, 500+ unique connections AWS credits approved: what it means for our infra roadmap Why we’re exploring Cloudflare as a regional database solution Lessons learned from supporting events in opposite timezones What we'll do differently for future events Building wrapped videos vs. collages for conference recaps Gavin's new lead gen approach with LinkedIn and Loom Substack launch for the podcast and why we’re pausing YouTube Investigating email deliverability issues with our domain Competitor apps and how we're feeling seeing familiar ideas pop up Founders Collective: Gavin’s upcoming Brisbane-based event Mitch’s downtime and why burnout is real after a launch Gavin’s resume deep dive and Mitch’s Subway flashback Chapters: 00:00 - Intro 00:57 - AWS credits surprise 03:27 - Laravel Live Denmark recap 05:23 - The Redis issue explained 08:43 - Last hour panic and lessons learned 10:10 - Conference usage stats 12:54 - What defines a ‘connection’ 14:43 - Friday issues and latency bugs 16:26 - Adding features mid-event: what went wrong 18:09 - Collages vs wrapped videos 20:05 - What’s next for event content 22:43 - Night shift resume battle 24:26 - Sorting out HubSpot and CRM drama 26:56 - New sales opps including Bulgaria 27:49 - Loom videos and soft connect LinkedIn strategy 29:46 - Webinar-led lead gen idea 31:16 - Time zone fatigue and future event support 32:46 - Substack launch and podcast promo 34:32 - Episode 5 is blowing up (but we don’t know why) 35:24 - Competitive app angst and takeaways 36:31 - Smart notifications we might copy 37:11 - Spinning wheels and gamification 39:42 - What’s next: wrapped videos, roadmap and Cloudflare 42:34 - Dashboard priorities and resource planning 44:21 - Wrapping up: new listeners, new energy Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Recit Advisory: recitadvisory.com.au Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco SixSides on Substack: ourb2bsaasjourney
26: Live from Copenhagen
In this episode, we hit a huge milestone as SixSides goes live at Laravel Live Denmark. Mitch ships the Android app just in time, supports the event from Sydney into the early hours, and the team watches real time adoption, photos, and questions roll in. We also workshop our 30 second pitch, set an ambitious $300k revenue goal for next year, and talk about what’s next, including dashboards and post‑event deliverables. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Live launch at Laravel Live Denmark and how the rollout went The App Store saga: expedited iOS approval vs the slow Google review Shipping fixes with Expo over-the-air updates Handling an iOS 26 beta crash and the attendee workarounds Real time numbers: logins, photos, questions, and connections Infra notes: AWS RDS, regions, performance, Cloudflare Workflows retries Content moderation using OpenAI and why retries matter Our 30 second pitch attempts and tying it back to mission Setting a $300k revenue goal for 2026 and what it implies Lead gen experiments and why outreach alone won’t cut it New office vibes and adding Melanie and Roman to Slack What’s next: post‑event wrap videos, reports, leaderboards, and the organiser dashboard Chapters: 00:00 - Intro 00:43 - Denmark is happening now 01:56 - App Store saga and Android approval stress 03:31 - Over-the-air updates and support plan 05:18 - Night shift handover 07:16 - iOS 26 crash and workarounds 08:43 - Early numbers and adoption 10:46 - Infra and moderation stack 12:45 - Fast iterations and UI tweaks 14:14 - The 30 second pitch attempts 18:19 - How it feels to run our first event overseas 22:42 - Lead gen bookings and the $300k goal 26:52 - Rethinking lead gen and market size 29:29 - Mobile networking errors and monitoring 31:12 - Six months of podcasting and the new office 32:30 - Everyone’s on Slack 34:13 - What comes after the conference 37:41 - Organiser dashboard and data locality 39:19 - Teasing new in-app interactions 40:11 - Late night support schedule 43:12 - Emoji reactions demo 45:29 - Shipping tomorrow: wrap videos and leaderboard 46:32 - Numbers check-in 46:57 - Where to find us 48:25 - Wrap up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on YouTube: gavintye1 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco
25: These are our company values
In this episode, we finally lock in our company values, vision and mission — and talk through how they’ll shape the way we build SixSides moving forward. We also check in on lead gen, accounting drama (featuring Roman and Mel), and the final countdown to Laravel Live Denmark. Plus, Mitch finally finishes the app and gets some much-needed breathing room. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: How we’ve defined the SixSides vision, mission and values Why it matters for a remote, growing team The messy effect and how we manage burnout Lead generation experiments and learnings from the last week Why Gavin's outreach didn’t quite land (and what he’s changing) The ongoing accounting saga (featuring co-founder confusion) Android vs iOS approval times (spoiler: Apple wins) How Mitch edited an app update faster than Google reviewed it The new system for writing blog articles from our podcast Feedback loops from Denmark and Michael Dyrynda Gavin’s daily YouTube videos and what he’s learning Tools to track who’s visiting our website What’s next for the SixSides content strategy Chapters: 00:00 - Intro 02:51 - Lead gen update 10:26 - Accounting distractions 15:41 - Defining our vision, mission and values 23:00 - Our five company values 27:56 - Running our growth hypothesis by customers 31:06 - The Android app approval headache 36:46 - Feeling free after app submission 40:24 - The messy effect (and not burning out) 45:22 - Gavin’s YouTube videos and 4am routine 46:34 - Blog articles from the podcast 54:45 - Tracking traffic with Leadfeeder and Snitcher 56:13 - Wrapping up the episode Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco
24: How much should we pay ourselves (and when)?
In this episode, Mitch and Gavin pull apart money, momentum, and mild panic: how we’re splitting revenue (hello, 40/40/20), why the iOS app is live but Android is still pending, early feedback from Laravel Live Denmark (thanks, Rasmus!), plus a candid chat about our fears — from deep water to wasting time — and how we’re evolving SixSides from “event app” to “community engine.” Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: The 40/40/20 split: founders’ wages, expenses, and tax (inspired by Profit First) Why we’re paying ourselves now (with caps) and how that shapes hiring Xero vs extra bank accounts for visual budgeting Evolving beyond “an event app” toward ongoing community value and MRR Our not-yet-shareable competitive advantage (moat-building in progress) iOS app approved; Android still in review (and why OTA updates are magic) Early feedback from Laravel Live Denmark and a sneaky newline login bug Expo 101: what triggers app store review vs over-the-air updates Doing unscalable setup now (YAMLs, imports) until the dashboard is ready Founder fears: wasting time, letting people down, and healthy conflict Consultative strategy: auditing conferences to open doors Gavin’s daily YouTube updates and a smarter, deeper lead gen approach Chapters: 00:00 - Intro 00:56 - Please leave us a review 01:25 - Shout out to Dan Herbert (podcast workflow chat) 03:34 - Money chat: paying ourselves and early revenue 05:42 - Profit First inspiration and our 40/40/20 split 09:39 - Xero vs multiple bank accounts (Mel’s advice) 11:10 - Mindset shift and evolving revenue model 12:40 - The secret sauce we can’t share (yet) 14:44 - Consultative conference audits 16:20 - iOS app approved; Android pending 18:55 - OTA updates vs app store review (Expo explained) 21:28 - Denmark feedback and the newline login bug 27:58 - Topic: our fears (personal and business) 42:18 - Conflict resolution and not wasting time 44:45 - Gavin’s YouTube + deeper lead gen plan 48:20 - What’s next and wrap-up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co DealBuddi: dealbuddi.com Build Your Saas: saas.transistor.fm Mobile apps don't suck anymore: youtube.com Profit First by Mike Michalowicz: mikemichalowicz.com Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co SixSides on Youtube: sixsidesco
23: We’re bootstrapped and feeling every dollar
In this episode, Mitchell and Gavin celebrate a huge milestone—submitting the SixSides app for review ahead of Laravel Live Denmark—while also unpacking the real costs of getting there (including a spicy $6K invoice). From Strepsils at 9am to strategic conversations about offshore hiring, they reflect on the emotional and financial rollercoaster of bootstrapping a SaaS. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Submitting the app for review ahead of Laravel Live Denmark The emotional toll of shipping under deadline pressure Submitting a grant and scoring 9/10 from ChatGPT Founder burnout and feeling the weight of bootstrapping Big invoices and the cost of external development help Deciding when to take money from your business (if ever) The ethics and practicality of using offshore workers How Gavin is using DealBuddi to prep for business development Starting the shift toward recurring revenue and pricing models The need to formalise SixSides’ vision, mission and values Chapters: 00:00 - Intro 01:55 - Submitting the grant (and getting GPT’s 9/10 rating) 03:34 - Shipping the app for Laravel Live Denmark 06:26 - Burnout, relief, and what’s next 10:31 - Surprise $6K invoice and the cost of building 13:52 - Feeling the financial pinch across two businesses 16:00 - Exploring new revenue streams and early pricing ideas 18:05 - Profit allocation models and sustainable bootstrapping 22:35 - Ready for general use (but not self-service yet) 26:21 - Using offshore workers (ethically) 30:59 - Can we afford to build a team? 34:46 - Ethical hiring, privilege, and long-term thinking 37:01 - What's next this week 40:26 - Wrapping up (and listener shoutouts) Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co DealBuddi: dealbuddi.com Build Your Saas: saas.transistor.fm Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
22: This is our $97K pitch (and it better work)
In this episode, Mitchell returns from Bali with sunburn, margarita memories, and a deadline staring him down — the Denmark app launch. Gavin, meanwhile, has been neck-deep in grant writing, trying to win $97,000 to accelerate SixSides… even if it means giving himself four times Mitch’s salary (which comes up, hilariously, on the show). They also dive into building in public, Gavin’s evolving LinkedIn strategy juggling two businesses (SixSides and DealBuddi), and how they’re prepping for their first paying customer on the new infrastructure. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Mitchell’s Bali trip and near-meltdown on a volcano hike Gavin’s $97k grant strategy (and how he’s pitching it) Shared friends, margaritas, and the Laracon hat Why Gavin listed himself at 4x salary (and Mitch let it slide) Grant writing tips from Gavin’s Today Show glory days The power of thinking like the grant reviewer Gavin’s plans to build in public across two businesses Mitch’s mobile app progress for Laravel Live Denmark Lessons from “Build Your SaaS” and why they still resonate Mitch’s plan to enlist testers and speed through app review Gavin’s long-term vision for student internships and community impact Chris from Atlas joining the dev sprint to hit deadline Mitch’s vow: the app will be done by Friday Chapters: 00:00 - Intro 00:09 - Mitch's Bali hat gets roasted 01:35 - What SixSides actually does 03:01 - Doing a no-prep podcast episode 03:39 - Bali trip recap and volcano regrets 10:43 - Build Your SaaS and podcast inspiration 13:21 - Gavin’s kitchen reno and grant writing grind 17:09 - Gavin’s Today Show story and grant mindset 22:02 - Building in public and juggling two SaaS businesses 31:36 - Gavin’s 4x salary justification (hilarious) 37:36 - What we’d do with the $97k grant 42:01 - Laravel Live Denmark app progress 50:29 - Submitting to the App Stores and what’s next 52:09 - Getting people to help test the app 53:00 - Wrap up and what’s coming next week Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co DealBuddi: dealbuddi.com Build Your Saas: saas.transistor.fm Mostly Technical: mostlytechnical.com Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
21: When should founders quit their day jobs? (with Roman Galikov of Recit Advisory)
In this episode, Gavin chats with Roman Galikov — co-founder of Recit Advisory and a long-time mate from their RedEye days — about the financial realities and blind spots that can make or break a startup. From Roman’s wild upbringing in a Cold War-era Russian missile town to co-founding an accounting firm helping Aussie tech founders scale sustainably, this episode is packed with insights (and a few table tennis flashbacks). Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Roman’s incredible journey from Russia to the Australian startup scene The financial mistakes startups make early — and why they’re hard to recover from Why founders underestimate cash flow (and how to fix it) Equity, cap tables and avoiding messy investor situations How to structure your startup’s P&L like a proper SaaS business When to make your first hire and the cost of getting it wrong Why most founders shouldn't outsource sales too early The 80/20 rule for SaaS gross margins R&D capitalisation and tax incentives explained simply Roman’s take on bootstrapping vs raising capital The story of Gavin ripping his pants at a trade show (it’s worth it) Chapters: 00:00 - Intro 00:56 - Roman joins the show 02:29 - Why founders neglect accounting 05:06 - Roman’s journey from Russia to Australia 17:16 - How Roman and Gavin met at RedEye 20:36 - Early-stage accounting mistakes 22:53 - Lessons founders learn at each stage 25:02 - Cash flow truths (and myths) 30:01 - Gavin’s risk balancing with Sales Market Fit 33:39 - SixSides’ early traction and approach 34:17 - Juggling multiple businesses and focus 41:10 - Equity, vesting and cap table messiness 46:53 - Bootstrapping vs raising capital 50:41 - Scaling up: hiring your first employee 53:50 - Managing hiring expectations 57:10 - Sales vs product vs support hires 59:15 - Business case analysis for product decisions 01:04:02 - Understanding SaaS financial structure 01:08:43 - What is EBITDA? And why it matters 01:11:31 - Starting Record Advisory 01:16:13 - Gavin’s final missile question 01:17:59 - Wrap-up and final thoughts Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co DealBuddi: dealbuddi.com Recit: recit.app Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Roman on LinkedIn: romangalikov SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
20: Mitch vs Apple (and will we get $100K in funding?)
In this episode, Mitch is not in Bali (yet), Gavin almost gets Roman cancelled, and the guys dive deep into their TestFlight adventures, app store approvals, and why the new comments UI looks suspiciously like Instagram. They also talk through Gavin’s sales strategy for SixSides, the launch of DealBuddi, and how they’re building a community-led approach to founder support in Brisbane. Oh, and there’s an update on their government grant application – plus a story about a fake software award Gavin once pulled off that you don’t want to miss. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Why Mitch is still in town and not sipping coconuts in Bali Gavin’s recording with Roman Tips on structuring your finances from a trusted friend Did we hit our TestFlight deadline? Mitch’s battle with Apple’s review process New comments UI inspired by Instagram Submitting the app to the store (and why we're not telling anyone) The “as is” and “to be” model for sales strategy Gavin’s launch of DealBuddi and onboarding 9 startups Why cold outreach is dying – and community is the answer Building a founder community in Brisbane using SixSides Grant progression and the feedback we received Gavin’s fake software award story Stress check-ins and how they’re managing the mental load Plans for the next two weeks while Mitch is away Chapters: 00:00 - Intro 00:44 - Mitch is not in Bali 01:31 - Gavin’s episode with Roman 04:06 - TestFlight deadline check-in 05:00 - Comments feature and UI inspired by Instagram 09:38 - Explaining Apple’s review process 14:37 - Publishing a stealth production build 18:31 - App development progress update 19:17 - Gavin checks in on stress levels 22:46 - Launching DealBuddi 25:14 - Using SixSides as a sales strategy case study 27:15 - The future of lead gen and building real communities 29:27 - Planning the first Brisbane founder meetup 31:30 - Dogfooding: eating our own dog food with SixSides 32:30 - Finalising the SixSides sales strategy 42:30 - Government grant update and feedback 47:44 - How they’re using GPT for grant writing 54:06 - What would we do with $100K? 55:23 - Wedding updates and sunscreen plans 57:02 - Gavin’s plans while Mitch is away Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co DealBuddi: dealbuddi.com Sales Whitepaper: salesmarketfit.co Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
19: Burnout and reducing stress, while building to committed customer deadlines
In this episode, Mitch reveals the mounting pressure of delivering the new SixSides app as the team approaches a self-imposed TestFlight deadline. Gavin brings a new sales strategy to life, and the guys explore the delicate balance between progress and burnout. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Gavin’s success with a new, consultative sales approach Mitch’s looming deadline for the new SixSides app and his battle with burnout Behind the scenes of building infrastructure across regions (Sydney and Frankfurt) Adding a tiny emoji feature, and why it sparked a debate Chris's dashboard work and how it's shaping up Exploring Slack Connect and customer communication strategies Why the blog system needed an overhaul and what we’re using now Lean Startup lessons and planning for sustainability The challenge of stress in a fast-paced bootstrapped startup Mutual TLS, Cloudflare Workers, and other nerdy but vital things Chapters: 00:00 - Intro 00:27 - Global shout-outs and listener feedback 01:53 - Slack Connect wins and misses 03:04 - Gavin's sales strategy shift and early wins 06:41 - DealBuddi, AI coaching, and sales evolution 07:58 - Mitch’s TestFlight deadline and mounting burnout 10:36 - Learning infrastructure the hard way 13:45 - Emoji feature: distraction or creativity boost? 16:40 - Burnout management and future-proofing 22:00 - Dashboard progress and Chris's backend work 24:16 - Startup stress: when is it too much? 26:34 - Should we create a product roadmap? 28:06 - Planning help for the future 29:46 - The many flavours of development roles 33:55 - More on Slack Connect + customer comms 36:47 - SEO titles experiment: last week for now? 38:29 - Next week’s episode sneak peek with Roman 40:34 - Gavin tries (and fails) to write a blog post the dev way 42:21 - How Tina.io saved our blog workflow 45:26 - Dashboard progress and test flight follow-up 46:43 - The Lean Startup: a joint book club idea 49:22 - Starting our internal startup book club 51:10 - Load balancing, mutual TLS, and hosting challenges 54:31 - Data privacy and multi-region infrastructure 57:36 - Wrapping up – see you next week! Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co DealBuddi: dealbuddi.com Mio: m.io Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
18: OpenAI and Cursor use WorkOS, should we? Plus, why we are evolving our B2B sales strategy.
In this episode, Mitchell and Gavin reflect on a huge milestone: SixSides has hit the six-month mark - and things are finally starting to move. They dive into a brilliant new sales call that reshaped their positioning, reveal how WorkOS helped them ship auth in record time, and unpack what it means to bootstrap while juggling other businesses. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Why they're really recording this podcast (and who it's for) The power of podcast SEO and keyword-rich episode titles Gavin’s “amazing” sales call and how it reframed SixSides' positioning Selling a platform that doesn’t exist (yet) with empathy and vision How WorkOS helped them ship authentication in 24 hours Laravel, JWT tokens and Mitchell’s developer brain dump Global database deployment with AWS (Sydney + Frankfurt) Introducing Slack Connect for real-time customer support Doubling user growth and the importance of cadence Why they’re still bootstrapping (and not taking investment… yet) The psychology of founder alignment over 6 and 12 months Getting help without blowing the budget (hello, Chris from Atlas) Chapters: 00:00 - Intro 00:38 - Why we’re doing this podcast 03:09 - Listener growth and SEO musings 06:05 - Gavin’s amazing sales call breakdown 12:15 - Strategic selling vs event facilitation 15:11 - Denmark client update 16:36 - Hitting the six-month SaaS milestone 18:28 - Aligning tech and sales roadmaps 22:02 - Repositioning attendees as users 24:27 - Implementing WorkOS in a night 29:29 - How WorkOS handles auth, tokens & login 32:23 - Reducing clicks, increasing security 35:58 - Laravel & Cloudflare integration update 36:19 - Slack Connect for better support 42:00 - Do clients need paid Slack? (Maybe) 44:04 - Chris joins to help hit the July 8 deadline 47:56 - AWS global databases explained 50:26 - Bootstrapping vs funding (and why we’re staying lean) 54:44 - What success looks like 57:47 - Wrapping up + Gavin’s rejected slogan Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co WorkOS: workos.com Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
17: Why meeting face-to-face is critical for remote founders
In this episode, Mitchell and Gavin finally meet up in person after four years of online collaboration, and their strategy session delivers a massive product breakthrough for SixSides. They share how a simple conversation unlocked a critical insight about user onboarding and future product direction. Plus, Gavin shares his experience at the CEO Sleepout, Mitchell locks in a wedding venue, and they reflect on long-term SaaS planning. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Meeting in person for the first time after four years of remote work A major product breakthrough: shifting from event attendees to full users How in-person deep work unlocked product clarity Golf, beers and surprisingly deep strategy conversations Gavin’s experience at the CEO Sleepout The importance of community tracking and security in events Mitchell’s wedding venue hunt and planning advice Why Expo was chosen for the SixSides mobile app A simple non-technical explanation of mobile app tech stacks Testing the podcast’s SEO-driven titles and early results Setting medium and long-term SaaS planning goals Gavin's upcoming DealBuddy integration with SixSides Chapters: 00:00 - Intro 00:38 - First in-person meeting after four years 02:10 - Hanging out, strategy sessions and golf 04:38 - The big product insight: users vs ticket codes 06:51 - Why full user accounts change everything for SixSides 12:28 - CEO Sleepout reflections 15:29 - Gavin’s Fiji trip (and food poisoning) 19:33 - Mitchell locks in a wedding venue 24:10 - Planning SixSides for family and future time off 29:11 - Technical deep dive: why we’re using Expo 34:40 - A non-technical explanation of mobile app tech stacks 42:29 - Reviewing SEO titles experiment 46:01 - What we’re working on this week 49:19 - Highlights from the last six months 53:31 - Wrapping up and call for reviews Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Matt Langtree and Entry Place: entry.place Mitchell’s Laracon AU talk: Mobile apps don't suck anymore Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
16: How we landed our first customer (with Michael Dyrynda of Laracon AU)
In this episode, Mitchell flies solo without Gavin (who’s soaking up the sun in Fiji) and sits down with Laracon AU organiser and SixSides’ very first customer, Michael Dyrynda. They dive deep into what it takes to run a developer conference, how Laracon AU has evolved over the years, and how SixSides went from talk idea to full-blown product. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: The early days of Laracon AU and how it got started Why Brisbane has become the new long-term home for the conference How Laracon AU balances growth, inclusivity and vibe Michael’s approach to managing sponsors, booths and the foyer experience The story behind SixSides and its in-conference photo game How Mitch’s talk turned into a SaaS company Dealing with fire alarms, bowling nights, and late-night scooter rides Lessons from using Bento and running segmented email campaigns Michael’s evolving role from developer to full-time event operator What’s coming next for both Laracon AU and SixSides Chapters: 00:00 - Intro and where's Gavin? 00:46 - Meet Michael Dyrynda – organiser of Laracon AU 01:31 - Ticketing strategy and pricing experiments 06:22 - Using Bento and smarter email marketing 10:55 - Evolving the attendee experience post-COVID 13:49 - Turning sponsors into active participants 22:48 - Gavin’s sales advice and chasing better sponsors 28:28 - How Laracon AU helped launch SixSides 43:01 - Building the photo game and live Q&A features 55:25 - What’s next for SixSides and final reflections Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Laracon AU: laracon.au Caleb Porzio's Notes On Work: notesonwork.transistor.fm Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Michael on X: michaeldyrynda Michael on Bluesky: dyrynda.au Michael on LinkedIn: michaeldyrynda SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
15: Juggling three businesses and a wedding (while bootstrapping a SaaS)
In this episode, Mitchell and Gavin catch up before Gavin jets off to Fiji for a family holiday, and reflect on how juggling multiple businesses is helping them bootstrap SixSides. From battling sunburn at the beach to shipping major infrastructure changes, it's a wild and very real look into the life of early-stage SaaS founders. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Gavin's upcoming Fiji trip and the challenges of parenting while bootstrapping A shoutout to Entry Place and the Laravel dev community The pressure and joy of getting great customer feedback Big news: SixSides lands its first international event in Denmark What we’ve learned from juggling multiple businesses How we’re planning to share resources across startups Building infrastructure that can scale globally (on a budget) Mitchell’s excitement about real-time syncing and Cloudflare’s role Why we’re not selling yet—and what our early customers are teaching us Gavin’s new AI sales tool, DealBuddi, and managing multiple product launches Why moving fast isn’t always the best move Planning weddings, CEO Sleepout updates, and the heat in Woolgoolga Chapters: 00:00 - Intro 00:32 - Gavin’s holiday plans and Mitchell’s Wii baseball look 01:43 - Parenting, beach time, and sunscreen stories 03:11 - Shoutout to Matt and EntryPlace 04:07 - How the rap video went down at Start Club Brisbane 07:03 - SixSides goes international: Denmark event confirmed 10:51 - Building infrastructure that scales globally 13:30 - Feedback from Holly and iterating the theme designer 15:57 - Bootstrapping while running other businesses 18:21 - DealBuddy and startup resource sharing 21:58 - Outsourcing and tech stack consolidation 29:07 - CEO Sleepout and fundraising chat 34:43 - Update on the new SixSides app infrastructure 39:02 - Fiji, weddings, and aluminium smelters 41:25 - Wrapping up and what’s next Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Support Gavin with the CEO SLEEPOUT: ceosleepout.org.au Matt Langtree and Entry Place: entry.place DealBuddi waitlist: dealbuddi.com Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
14: How we are using Cloudflare and AWS to build a freemium solution without blowing the budget
In this episode, Mitchell takes us deep into the development of SixSides’ new real-time theme designer—built with Next.js, Cloudflare, and a dash of Cursor magic. Meanwhile, Gavin begins his “CTO in training” journey by installing GitHub for the first time (with only mild resistance). We also get into the behind-the-scenes planning for Mitchell’s wedding (yes, it’s a side project), a live wrap video for Start Club Brisbane, and the exciting future of SixSides scaling globally through durable objects. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: How Mitchell used AI to build a collaborative theme designer Switching from Laravel to Next.js for the marketing site Why Cloudflare Durable Objects are a game-changer for global scalability Lessons from launching a blog and improving content workflows Gavin’s first encounter with GitHub (and VS Code!) The story behind Mitchell’s upcoming wedding venue Why Start Club Brisbane is eager to use SixSides Our new merch idea for our partners Planning for freemium and infrastructure scaling Gavin’s busy week juggling client work, DealBuddi, and SixSides Chapters: 00:00 - Intro 01:00 - Four months in: reflecting on the journey 02:15 - Dishwashers of the world, we salute you 03:00 - Mitchell’s wedding planning (and why Gavin’s uninvited) 05:30 - Building the theme designer with AI 10:00 - Real-time collaboration and sharing in the browser 12:49 - Gavin loses his design (and wants an undo button) 13:30 - A blog is born + CEO sleepout post 15:00 - Gavin’s dev setup begins (slowly) 17:00 - Tuple, tabs, and taking control 18:45 - SEO titles and future-proofing content 22:00 - Gavin’s week: juggling DealBuddy, clients, and chaos 26:25 - Start Club Brisbane and our first SixSides wrap 29:30 - Shirts for the real MVPs: our partners 32:00 - Why durable objects matter for scaling 36:00 - Real-time updates and saving $$$ 42:00 - Freemium, cost control, and infrastructure 44:30 - How Mitchell’s learning all this stuff 48:00 - Back to the mobile app 49:40 - Gavin gets a GitHub 50:01 - Wrap-up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Support Gavin with the CEO SLEEPOUT: ceosleepout.org.au Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Gavin on GitHub: gavtye76 SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
13: Starting a SaaS? Start a podcast.
In this episode, Mitchell and Gavin go full meta – reflecting on why they’re podcasting, who they’re doing it for, and how this little weekly ritual might become a key pillar in the SixSides journey. Along the way, there’s SixSides merch, a powerful personal story about homelessness, and a marketing website rebuild that may or may not have caused Gavin’s eyes to glaze over. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Launching SixSides merch (and dreams of embroidery) Why this podcast is more than just content – it’s a record Gavin’s personal story of homelessness and the CEO Sleepout Our approach to SEO and technical updates to the marketing site A discussion on audience – real, imagined, and future-facing The idea behind the upcoming newsletter “Watch Our Six” Apollo setup dramas (and Gavin’s rookie save button mistake) How we’re prepping for sales growth and community building Applying for $100k in grant funding and what we’ve learned Chapters: 00:00 - Intro 00:41 - Mitchell gets dubbed “Head Visionary” 01:15 - Gavin debuts SixSides merch 02:45 - Why this podcast exists (and who it’s for) 06:40 - Podcast as time capsule: unexpected insights 08:44 - Gavin’s resistance pattern and dirt bikes 11:01 - Shout out to caffeinated dev + SEO saga 13:27 - Building the podcast GPT & speeding up publishing 14:42 - Who’s this podcast actually for? 16:37 - For the audience of tomorrow 17:38 - Event updates: one defer, one maybe 21:20 - Gavin’s Apollo config fail (solved!) 23:54 - Launching the “Watch Our Six” newsletter 26:45 - Gavin’s CEO Sleepout and homelessness story 31:15 - SixSides donation & fundraising update 32:49 - Queensland grants & funding strategy 38:07 - Technical deep dive: marketing website rebuild 50:54 - Gavin’s ideas for newsletter + lead capture 53:47 - Pillar content, AI, and a content flywheel 56:03 - Wrapping up and what's next Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Support Gavin with the CEO SLEEPOUT: ceosleepout.org.au Caffeinated Dev on Bluesky: caffeinated.systems Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
12: Low Rider, Donny?
In this episode, Mitchell and Gavin reflect on 12 weeks of podcasting, the power of Low Rider to set the mood, and why Gavin’s red jumper might be cursed. They dive into lessons from listener feedback, debates around SEO-style episode titles, and a light-hearted competition over who’s got the better LinkedIn banner. 6 weeks of SEO-based titles will start next week! Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: The “Low Rider” ritual that gets us hyped for meetings Why podcast titles matter (or don’t) and the SEO vs. vibes debate Gavin’s red jumper saga (RIP old one) Listener shout-outs (especially if you’re walking the dog) The Apollo lead gen mystery and debugging outreach tools Mitch’s first Terraform experience — and why he scrapped it Validation from their second client and the SixSides app direction Limited edition merch ideas and building a brand with heart A friendly LinkedIn banner competition (spoiler: Mitch won) The case for guesting on other podcasts (and when to do it) Reflecting on 12 weeks of building SixSides Chapters: 00:00 - Intro 00:42 - The Lowrider story 02:50 - Dog-walking shoutouts & podcast feedback 06:52 - SEO titles vs. playful names 10:43 - Twelve-week milestone reflection 13:05 - App store prep & infrastructure experiments 16:31 - Terraform trials & tribulations 17:47 - Client validation on the SixSides app 19:19 - Lead generation update and Apollo bugs 22:55 - LinkedIn vs. LinkedIn: The banner design face-off 25:21 - Merch talk and hoodie wars 28:33 - T-shirt drops, brand building, and charity ideas 36:38 - Reflections on the journey so far 44:04 - Should Gavin go on other podcasts? 48:43 - What's next this week Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Podcast Marketing Trends Explained: podcastmarketingacademy.com Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
11: We’re not paying $40K for a domain
In this episode, Mitch and Gavin celebrate the launch of the new SixSides marketing site, reflect on their growing list of reviews, and dive into the weird world of AI agents. They also discuss their latest challenges with domain negotiations, cold outreach woes, and how they’re staying lean with software and services. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Our first live listener joining the stream A bunch of new podcast reviews (thanks Mel, Roman, Justin & more!) Launching the updated SixSides marketing website Why we said “no thanks” to the .com Gavin’s early results with Apollo and cold email outreach The potential of AI agents in content creation How we’re keeping our SaaS stack lean and low-cost Conversations with our WA client and feedback on the unified app experience Early sponsorship shoutout to Laracon AU 2025 Mitch getting back into mobile app development Behind-the-scenes fun with SixSides merch and toddler cameos Chapters: 00:00 - Intro 00:42 - First live listener shoutout 01:29 - Podcast reviews and feedback 04:17 - journey@sixsides.co gets its first email! 04:28 - Week in review 06:47 - Building the new SixSides marketing site 07:02 - Gavin’s cold outreach and Apollo issues 09:11 - A mysterious opportunity arises 10:14 - Client feedback on unified app 10:45 - Laracon AU sponsorship & details 13:59 - Domain drama: the $25K dot com 17:48 - What software we’re using to run SixSides 21:20 - Hosting costs and cost-cutting 23:55 - Tools Gavin’s using in Sales Market Fit 26:40 - Merch, legacy shirts, and future plans 29:07 - Gavin discovers another Gavin Tye 30:28 - Gavin dives into AI agents and SalesBuddy 33:25 - AI content strategies and marketing bottlenecks 36:10 - Michael suggests videotap.com 38:08 - New theme music for the pod 39:23 - Mitch returns to mobile app development 40:56 - Client ideas and creative engagement strategies 41:55 - What’s coming up next week 42:39 - Wrap up and where to find us Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Laracon AU: laracon.au North Meets South Web Podcast: northmeetssouth.audio Video Tap: videotap.com Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co
10: The reviews are in
In this episode, Mitchell and Gavin hit the 10-week milestone and dive into what’s working, what’s changing, and what’s coming up for SixSides. From reading their first podcast reviews to debating LinkedIn banner designs, it's a candid look into the real work behind building a B2B SaaS. They chat about Gavin’s cold outreach efforts using Apollo, the challenges of multi-brand personal profiles, and how Mitchell speed-built a new marketing site using Relume and Cursor. There’s also some classic banter about working styles, parenting schedules, and how early is too early to start your workday. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Celebrating 10 episodes and reading listener reviews Cold outreach using Apollo and planning Gavin’s lead gen strategy What even is Apollo, and is it a bit shady? The pros and cons of cold email vs LinkedIn messaging Using Relume + Cursor to build a marketing site in 20 minutes The ongoing challenge of balancing multiple businesses on LinkedIn The future SixSides app and positive feedback from Laracon AU’s organiser How remote founders can improve async communication Gavin’s 4am starts and how kids shape your calendar The hunt for our .com domain and negotiating with GoDaddy Upcoming meetup plans and how to make them productive Chapters: 00:00 - Intro 02:00 - Reading our first podcast reviews 05:42 - Starting our lead gen campaigns 07:54 - What is Apollo and how does it work? 09:32 - Is cold email still effective? 12:55 - Our LinkedIn banner showdown 14:06 - Live design feedback and font fights 18:25 - Personal branding across multiple businesses 23:39 - Building a marketing site fast with AI 28:33 - How Mitchell used Cursor to speed things up 32:30 - Feedback from Laracon AU organiser 35:40 - Planning our app + dashboard rollout 38:37 - Prepping for our in-person meetup 40:31 - Making async communication better 45:46 - Juggling multiple businesses + client work 52:48 - The .com domain update 55:30 - Twitter, Bluesky, and community questions 57:24 - Wrap-up and where to find us Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Relume: relume.io Poll with both LinkedIn banners: linkedin.com Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye SixSides on LinkedIn: sixsides SixSides on X: sixsidesevents SixSides on Bluesky: sixsides.co