Our story
Our B2B SaaS Journey
Join us as we document the real, unfiltered journey of building SixSides, one week at a time. New episodes every Tuesday.
9: The $4,700 refund
In this episode, Mitchell and Gavin talk about the chaos of trying to launch a YouTube live episode, the ongoing saga of securing their SixSides.com domain, and how Cursor is radically speeding up their app development. Mitchell shares insights on when AI tools shine and when they get in the way, while Gavin opens up about new lead gen plans and early sales lessons. Plus, a hilarious story about dancing in a puppet suit at a music festival. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Why our YouTube live idea fell apart Updates (and frustrations) around getting our domain name The power and pitfalls of using Cursor for coding How we're preparing SixSides for real customers Gavin’s early lead gen efforts and refining our ideal customer The importance of finding the right target market How co-founder dynamics affect creativity and momentum Reflecting on early wins, setbacks, and lessons learned Future ideas around AI-powered event insights Building SixSides while still running our main businesses Chapters: 00:00 - Intro 00:32 - Nine weeks of documenting the journey 01:45 - Why the YouTube live stream didn’t happen 03:28 - Gavin’s puppet suit disaster story 04:48 - Asking for reviews and feedback 05:26 - Domain saga update 08:12 - Drama, suspense, and the reality of startup life 08:54 - Cursor and speeding up development 14:43 - How Cursor really helps (and where it struggles) 20:42 - Using AI even when you're tired 23:21 - Dreaming about future AI integrations 25:04 - Finding our ideal customer 27:53 - Website updates and next marketing moves 32:28 - Building a lead gen strategy 36:10 - Lessons from early sales conversations 38:40 - Reflecting on our real progress 41:16 - How working together shapes the product 47:35 - Conflict resolution: the podcast numbering story 48:27 - Wrap-up and where to find us Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Relume: relume.io Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye
8: Paid In Full
In this episode, we dive head-first into the rebuild of the SixSides mobile app – and the reason why we’re shifting from one-off event apps to a centralised, community-focused experience. Mitch finally caves and uses AI to help with coding (thanks to a little nudge from Heroly), and Gavin shares a big sales milestone: our first paid client. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Why we're moving from one-off event apps to a centralised SixSides platform Mitch’s first real use of AI to write code (and how Cursor helped) How we’re thinking about user onboarding and long-term engagement Gavin’s custom GPT to generate marketing copy for clients The strategic reason we're deliberately holding back sales How we’re shaping our target market and refining our mission Why trust, consistency, and timing matter more than ever The excitement (and nerves) of our $5,000 .com domain purchase Early wins, upcoming goals, and our plan to scale to 10+ events Planning our first live podcast episode and a future in-person meetup Chapters: 00:00 - Intro 01:02 - Mitch tries AI and builds a new app 04:35 - Why we’re rebuilding from the ground up 07:42 - Shifting from single-event to community-driven 10:10 - The SixSides app vision takes shape 13:36 - Making design decisions (and why Figma isn’t it) 16:19 - We got paid! First client win 17:06 - Mel’s unexpected podcast cameo 18:31 - Gavin builds a custom GPT for clients 21:13 - Using AI to support, not replace humans 22:42 - Identifying our ideal customer 25:49 - Why we're holding back on outreach 28:11 - The trust vs. speed balancing act 31:14 - Planning for scale without burnout 34:07 - When will we be ready to flood the market? 38:27 - Gavin’s LinkedIn plans and lead gen strategy 41:32 - How one event can turn into two 43:42 - Looking ahead: goals, challenges, and live episodes Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye
7: The $5,000 letter
In this episode, Gavin gets emotional over SixSides’ first two verbal client yeses (yep, there were actual tears), while Mitch celebrates a major milestone - securing the sixsides.com domain. We dive into the momentum that's building, the technical and emotional rollercoaster of early traction, and the fast-tracked setup of all the boring-but-important SaaS admin stuff like Stripe, Xero, and legal terms. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Our first two verbal client wins (and the unexpected emotions) Why we bought sixsides.com (and how much we paid) The case for consolidating into one mobile app Stripe onboarding inspiration Trading time to fast-track accounting setup Why timing is everything with conference sales Setting up HubSpot, Xero, and Stripe to scale Mitch's struggles with balancing priorities (and how he's working through it) Gavin's five-eight method and upcoming positioning work Conference heartbreak and how to handle it Chapters: 00:00 - Sandpaper saga 01:13 - Intro 03:12 - What is SixSides? 04:23 - Our first verbal client wins 06:42 - Getting emotional over early traction 07:26 - Admin scramble: bank accounts, Stripe, and invoicing 08:24 - Legal, terms and CPA help 10:02 - Stripe onboarding inspiration 12:17 - Lost conference deal and moving on 14:15 - Building a GPT for event messaging 16:24 - We bought sixsides.com! 19:29 - Why domain names matter for mobile apps 26:21 - Focus for the week ahead 28:46 - Tracking deals in HubSpot and Fireflies 30:27 - Setting up payments with HubSpot and Stripe 31:07 - Prioritising SixSides while juggling other work 36:01 - Game ideas and networking incentives 36:46 - Moving to a single shared app 37:46 - Wrapping up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye
6: We’re small. Should we act big?
In this episode, Mitchell and Gavin dive deep into the messy but rewarding middle of building SixSides - from early product feedback and design challenges to how they’re preparing for big sales meetings next week. Subscribe to our newsletter: https://sixsides.substack.com/ Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Why the app felt “one-dimensional” – and how we're fixing it What makes a great product meeting The role of AI in speeding up design and ideation Using themes and branding to create emotional buy-in from clients Building holy shit moments into the sales process Risks of having a single point of contact in sales How to track ROI from events beyond the event itself Early onboarding challenges (and opportunities for SOPs) Zapier integrations and future automation Being small vs. acting big: where transparency wins The case for putting themselves on the SixSides website Their first YouTube upload flop (and what we're doing about it) Chapters: 00:00 - Intro 00:35 - Gavin gets under the hood 01:16 - Product design feedback session 04:07 - Making the app less boring 06:14 - AI vs hiring a designer 08:26 - Planning a design chat with Rolly and Graham 10:49 - Gavin’s perspective shift as a founder 13:20 - Custom branding for clients 17:39 - Creating emotional buy-in in sales 21:01 - Demo tools and the wow factor 23:31 - Redundancy in the sales process 27:10 - Sales horror stories and lessons learned 30:04 - Mitch’s solo call with Zoe 33:35 - Meeting bookings update 34:24 - From sales to onboarding 36:18 - Why onboarding has been hard historically 38:09 - Event setup: seeded data vs real data 42:23 - Zapier integrations and automation dreams 44:37 - Getting to break-even and beyond 46:12 - Building value post-event 49:41 - Transparency vs. perception 52:42 - Should we be promoting the podcast? 56:33 - Acting big vs being honest 58:49 - Personalising the SixSides website 59:49 - Wrapping up + next week’s big meetings Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye
5: Building a better events platform, one API at a time
In this episode, Mitchell and Gavin are finally feeling the momentum. They’ve launched their first new feature in months - meeting bookings - and walk through the design and development process behind it. Gavin reflects on the mission-led sales conversations that are actually fun for a change, while Mitchell gets real nerdy about Laravel, APIs, and how design doesn’t always need to start in Figma. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Launching our first feature in months: meeting bookings Gavin’s best-ever sales call and why the mission is resonating Why starting with “why” is still a winning move in sales Building a product that can scale without needing to rewrite later What Laravel is and why Mitchell swears by it How we keep design lean and fast (without wireframes) APIs, backend vs frontend, and how the parts fit together Founders learning from each other’s work to stay aligned The value of reporting and ROI in the events space Getting honest in startup partnerships Juggling multiple businesses and staying motivated Planning for the next feature: in-app chat Setting up the company, bank accounts, and getting legit Gavin’s commitment to (finally) learn how to spell Laravel Chapters: 00:00 - Intro 00:42 - YouTube and episode buffer 01:17 - Week in review 02:24 - Best sales call yet 04:56 - Being mission-driven 05:52 - Turning $1 into $5 06:14 - Mitch gets nerdy 08:24 - Laravel 101 10:54 - Will Laravel scale with us? 15:58 - Making meeting bookings a reality 18:23 - Connecting attendees better 20:14 - Notifications and next steps 24:44 - What’s an API? 27:38 - Designing without Figma 30:09 - Where to find UI inspiration 32:46 - The trade-off between speed and polish 36:24 - Planning for chat 37:26 - Juggling priorities across businesses 38:10 - We’re officially a company! 41:26 - Sales should be fun 43:37 - Getting our story right 46:26 - Communication, boomers, and being honest 48:48 - Planning next week 50:14 - Coming up: chat and more meetings 52:03 - Gavin’s sales next steps 53:02 - Founders retreat and wrapping up Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Built with Laravel: builtwithlaravel.com Dribbble: dribbble.com Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye
4: Why building a great product isn't enough (with Heroly Chour of Busable)
In this episode, we sit down with Heroly Chour, founder of Busable – a SaaS company helping regional bus operators digitise and modernise. From quitting his government job to becoming a full-time dad and accidental founder, Roly shares the deeply personal story behind Bussable’s beginnings. We dive into everything from AI-assisted development and customer advocacy to the harsh realities of product-led growth that doesn’t quite lead to sales. Roly gets real about his mistakes, lessons from his refugee upbringing, and why his approach to business is all about magic moments and building real relationships. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: How Busable started from a side project while on parental leave Why Roly believes sabbaticals are key to creative energy The lessons of product-led growth (and when it fails) Sales Market Fit and working with Gavin to unlock momentum Using AI to build faster and smarter with a small team The value of customer advocacy and emotional buy-in How to identify strategic customers and turn them into allies Balancing rapid development with disciplined focus Bootstrapping with a mission rooted in lived experience Why great co-founders change everything Chapters: 00:00 - Intro 00:40 - Meet Heroly (Roly) Chour from Busable 03:18 - Roly’s background, love of tinkering, and refugee family values 06:15 - The accidental founding of Busable 08:54 - Sabbaticals, snowboarding, and how a side project became a SaaS 11:44 - What Roly wishes he knew in year one 16:10 - The power of co-founder chemistry 22:39 - Why customer advocacy is Busable’s secret weapon 26:04 - How fast feedback loops and AI turbocharge their dev cycle 28:48 - Staying disciplined when ideas are endless 34:17 - Busable’s bigger vision as a transport platform 37:41 - How Roly chooses strategic customers 42:28 - The power of face-to-face and trust 47:01 - Creating "magic moments" with customers 50:13 - Can you scale to millions with a 10-person team? 54:23 - This week’s wins at Busable 57:05 - Busable’s reinvestment mindset 59:12 - Final reflections on values, legacy, and community 01:02:20 - Wrap-up and plans for a founder support group Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Busable: busable.app Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye Heroly on LinkedIn: herolychour
3: We just set a huge goal for 2032
In this episode, we dive into the challenge of building SixSides while balancing our other businesses. We also break down why we're creating a customer advisory council and how it will shape our product decisions. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch - completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co. If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Our struggle to get a solid podcast intro recorded Why Mitch spent three hours perfecting an overview doc How we hired a designer on Upwork to create our first sales doc The pros and cons of different SaaS sales strategies Setting up a customer advocacy group (and why it matters) Mitch’s approach to balancing SixSides with Atlas Software How a cyclone disrupted Gav’s week (but led to a tech upgrade) Our unexpected 2032 Olympics goal The importance of tracking business conversations in a CRM Chapters: 00:00 - The struggle to record our podcast intro 02:54 - Mitch's hat collection and cyclone aftermath 06:36 - Mitch’s week: Balancing Atlas Software and SixSides 10:34 - The trade-offs of being a perfectionist in SaaS 14:17 - Why we created a SixSides overview document 18:08 - Lessons learned hiring a designer on Upwork 22:42 - The debate over "good enough" vs. "perfect" 25:45 - Gavin’s new Mac Mini setup 29:11 - Building a customer advocacy group 35:57 - Our unexpected 2032 Olympics goal 42:07 - How long should an advisory group run? 46:22 - Planning for next week: Key meetings & development work 52:05 - The importance of a family dinner (even remotely!) 54:51 - Wrap-up & outro Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye
2: How we’re actually finding our first customers (Gavin's in a cyclone)
In this episode, Mitchell and Gavin continue their journey in building a B2B SaaS company. They discuss the challenges of launching a startup, handling redundancy issues, and finding their first customers. Gavin also shares a personal story about a tech mishap that made him rethink business continuity. Subscribe to our newsletter: https://sixsides.substack.com/ Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch - completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Reflecting on episode one and the challenge of early feedback Gavin’s cyclone experience and running a business in extreme weather A laptop disaster sparks a discussion on redundancy and backups The challenge of long sales cycles in the event industry Competing with big event tech and finding our unique niche The idea of a customer advocacy group for real product feedback What’s next: marketing site updates, sales outreach, and product planning Chapters: 00:00 - A slow but steady start 00:45 - Recap of last week's progress: Marketing, sales, and product development 01:19 - Cyclone Alfred update – running a business in extreme weather 02:26 - The reality of bootstrapping a SaaS business 03:20 - Gavin’s laptop disaster 05:27 - Why long sales cycles are a challenge in the event space 07:23 - Positioning SixSides in a competitive market 10:34 - Finding early adopters and the "decision-making window" 12:24 - Competing against industry giants as a startup 16:10 - The importance of feedback and customer advocacy groups 20:55 - Sales strategy: Building relationships vs. hard selling 28:17 - Structuring redundancy in a startup team 31:29 - First clients: How to go from zero to one 42:15 - Introducing the SixSides Client Maturity Scale 45:12 - What’s next? Marketing, product updates, and finding more early customers Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Book a call with Gavin: call.sixsides.co Mac Mini M4: apple.com Backblaze for cloud backups: backblaze.com Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye
1: What happens when a developer and a sales expert join forces?
Welcome to the very first episode of Our B2B SaaS Journey! Subscribe to our newsletter: https://sixsides.substack.com/ In this episode, Mitchell Davis and Gavin Tye introduce themselves and share how they found each other, why they teamed up as co-founders, and what led to the creation of SixSides. From a conference app experiment to a full-fledged business, we discuss the early days, our complementary skills, and the challenges of sales vs. product development. Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch - completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! In this episode, we cover: Why we started this podcast and what to expect How Mitchell’s Laracon talk led to a business idea Gavin’s first impression: "Do we really need another event app?" The challenge of sales for developers Why choosing the right co-founder is critical The evolution of SixSides from a side project to a startup What’s next for the business and this podcast Chapters: 00:00 - Welcome to Our B2B SaaS Journey 00:28 - Who we are: Mitchell & Gavin introduce themselves 01:57 - What is SixSides? The story behind the name 02:31 - How Mitchell came up with the idea at Laracon AU 03:49 - Building the first version of the app & early feedback 08:27 - Reaching out to Gavin: The first conversation 10:08 - The challenge of sales: Why developers struggle with it 14:53 - How we first met: The "pain in the ass" sales process 21:38 - The turning point: Why we decided to team up 23:22 - How SixSides is different from other event apps 25:46 - The power of having a co-founder with complementary skills 28:49 - Why communication and conflict resolution matter in a startup 30:38 - The business plan: How we’re tackling sales & product growth 33:02 - Bootstrapping SixSides: Why we’re not raising funding (yet) 34:08 - Where to find us & how to support the show Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev. Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co. Links: SixSides: sixsides.co Mitchell’s Laracon AU talk: Mobile apps don't suck anymore Connect with us: Mitchell on Bluesky: mitchdav.is Mitchell on LinkedIn: mitchdav Gavin on LinkedIn: gavintye