27: Lessons from our first conference on SixSides

In this episode, we break down everything that went right (and wrong) during our first real customer event at Laravel Live Denmark. From a midnight Redis disaster to 500 attendee connections and surprise AWS credits, we’re giving you the full behind-the-scenes debrief.

We also cover our new lead gen strategy, launching a Substack for the podcast, and the emotional rollercoaster of watching a potential customer choose a competitor. Plus, Mitch reflects on his time as a Subway sandwich artist and Gavin adds two more past jobs to the resume.

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at journey@sixsides.co

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In this episode, we cover:

Chapters:

• (00:00) - Intro
• (00:57) - AWS credits surprise
• (03:27) - Laravel Live Denmark recap
• (05:23) - The Redis issue explained
• (08:43) - Last hour panic and lessons learned
• (10:10) - Conference usage stats
• (12:54) - What defines a ‘connection’
• (14:43) - Friday issues and latency bugs
• (16:26) - Adding features mid-event: what went wrong
• (18:09) - Collages vs wrapped videos
• (20:05) - What’s next for event content
• (22:43) - Night shift resume battle
• (24:26) - Sorting out HubSpot and CRM drama
• (26:56) - New sales opps including Bulgaria
• (27:49) - Loom videos and soft connect LinkedIn strategy
• (29:46) - Webinar-led lead gen idea
• (31:16) - Time zone fatigue and future event support
• (32:46) - Substack launch and podcast promo
• (34:32) - Episode 5 is blowing up (but we don’t know why)
• (35:24) - Competitive app angst and takeaways
• (36:31) - Smart notifications we might copy
• (37:11) - Spinning wheels and gamification
• (39:42) - What’s next: wrapped videos, roadmap and Cloudflare
• (42:34) - Dashboard priorities and resource planning
• (44:21) - Wrapping up: new listeners, new energy

Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.

Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

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