SixSides
79: Cancel all my meetings

79: Cancel all my meetings

September 01, 2026

In this episode, Mitchell and Gavin submit the first Police Games app release ahead of a 6,000-person rollout, unpack SixSides’ pivot from event managers to community-led organisations, and share how AI-assisted development, a tough client decision, and a new AEO strategy are shaping the next phase of the business.

Chapters

  • (00:00) - Moving out of the office and working from home
  • (08:14) - The Police Games app is submitted
  • (13:39) - Automated testing and the launch timeline
  • (20:45) - New SixSides events and client updates
  • (22:18) - The City of Gold Coast and solving the cold start problem
  • (27:45) - Our ICP pivot and finding a blue ocean
  • (32:53) - Sales-market fit and the 5.8 method
  • (36:24) - Rebuilding DealBuddi with Laravel AI
  • (45:30) - The difficult client decision
  • (49:23) - AEO, HubSpot and getting ready to launch

In this episode, we cover:

  • Mitchell leaving his coworking office after five years and adjusting to working from home full-time
  • Submitting the Police Games mobile app to Apple and Google ahead of a rollout to around 6,000 people
  • The final QA push across iOS, Android, API endpoints and app screens
  • How Claude Code and AI-assisted development dramatically accelerated the final stages of the release
  • Using Maestro for automated mobile app testing across real devices
  • Planning the Police Games launch timeline, onboarding and communications
  • Running another SixSides event for Toll Women in Aviation and preparing for the Queensland Volunteering Conference
  • Gavin’s plan to build local network effects by concentrating communities around the Gold Coast
  • Applying ideas from The Cold Start Problem and Blue Ocean Strategy to SixSides
  • Pivoting the SixSides ideal client profile from event managers towards community managers and associations
  • Revisiting sales-market fit and Gavin’s 5-ate sales method
  • Rebuilding DealBuddi onboarding with Laravel AI to make one-to-many workshops commercially viable
  • Making the difficult decision to end a client relationship after a successful pilot stopped feeling collaborative
  • Answer engine optimisation, HubSpot and creating content designed to appear in AI-generated answers
  • Getting the business infrastructure, product and marketing ready for the next phase of SixSides growth

Got questions or topics you want us to cover? Email us at journey@sixsides.co

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