SixSides
77: From 64 Facebook groups to one app

77: From 64 Facebook groups to one app

August 18, 2026

In this episode, Mitchell and Gavin celebrate a hugely positive WPFG demo, race to get the new app through Apple and Google review, unpack why SixSides’ customer-first culture is getting noticed, and wrestle with HubSpot pricing, a non-paying client, release automation, translations, and a new way of giving developers more ownership.

Chapters

  • (00:00) - Intro
  • (02:29) - WPFG demo feedback
  • (04:17) - The final stretch for WPFG phase one
  • (11:31) - App Store assets and a new SixSides look
  • (12:59) - Our culture is shining through
  • (14:36) - Automating the release process
  • (17:14) - The HubSpot pricing surprise
  • (20:34) - A hard client decision
  • (22:59) - Chat, translations and giving developers more ownership
  • (30:44) - Landing page progress and Gavin’s massive ride

In this episode, we cover:

  • The overwhelmingly positive feedback from the latest WPFG app demo
  • Replacing the need to manage 64 individual Facebook groups for sporting communities
  • Getting the WPFG app through Apple App Store and Google Play review
  • Managing TestFlight, external testers and beta feedback before launch
  • The final polish required before rolling the app out to thousands of athletes
  • Creating better App Store and Play Store assets for WPFG and SixSides
  • Why SixSides’ customer-first culture is becoming a competitive advantage
  • Using Claude to improve and automate the mobile app release process
  • Managing multiple branded mobile apps from a single codebase
  • The unexpected cost of HubSpot marketing contacts and whether the deal still makes sense
  • What to do when a client keeps using your SaaS but stops communicating or paying
  • Prototyping real-time chat and translation features for events
  • Using AWS translation APIs and exploring on-device language models
  • Giving developers outcome-based projects instead of tightly scoped tickets
  • Preparing the development team to work independently while Mitchell is away
  • Early progress on the redesigned SixSides landing page
  • Gavin’s underprepared 70 km training ride ahead of a 100 km event

Got questions or topics you want us to cover? Email us at journey@sixsides.co

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