SixSides
74: Six inches high and rising

74: Six inches high and rising

July 28, 2026

In this episode, Mitchell and Gavin unpack a catastrophic house flood, celebrate the launch of Changemakers and 10,000 LinkedIn followers, simplify SixSides’ lead generation strategy, and race through community features, GDPR compliance, device testing and onboarding with one week of development left.

Links

Chapters

  • (00:00) - Intro and Gavin’s flooded house
  • (06:24) - Changemakers is finally live
  • (10:05) - Finding a LinkedIn voice and reaching 10,000 followers
  • (16:12) - The A-hole title delivers, and lead generation gets simplified
  • (22:21) - Repurposing whitepapers with AI
  • (30:49) - Community features and GDPR compliance
  • (36:16) - Maestro testing and one week of development left
  • (43:10) - Building a bespoke Police Games integration
  • (50:20) - Onboarding webinars and the marketing design decision
  • (56:52) - The Brimstone Brawl and outro

In this episode, we cover:

  • Gavin’s disastrous weekend after five open taps flooded his house with six inches of water
  • Launching the first episode of Changemakers with Nick Marchese from Orange Sky
  • Repurposing podcast interviews into LinkedIn carousels, blog posts, quotes and future long-form content
  • Finding an authentic LinkedIn voice while building a B2B SaaS in public
  • The five years of consistent effort behind Gavin crossing 10,000 LinkedIn followers
  • Why LinkedIn comments can create valuable B2B conversations even when most receive no response
  • Simplifying SixSides’ lead generation after cold email failed to produce results
  • Creating clearer content workflows for a remote marketing and sales team
  • Turning bespoke whitepapers and strategic briefs into reusable sales and marketing assets
  • Using AI to personalise whitepapers and potentially help prospects build internal business cases
  • Building community posts, comments, reactions, member lists and management tools into SixSides
  • Supporting GDPR account deletion without damaging historical event attendance analytics
  • Testing a mobile app across multiple iPhone and Android devices with Maestro
  • Preparing the Police Games app for testing, App Store review and launch
  • Keeping bespoke Police Games logic outside the core SixSides codebase with a Cloudflare Worker
  • Using registration data to automatically add athletes to the correct events and communities
  • Planning in-app onboarding and live webinars for international sporting associations
  • Weighing a three-month design retainer against cash flow, workload and potential return on investment
  • The Brimstone Brawl, where people in medieval armour hit each other with swords and axes

Got questions or topics you want us to cover? Email us at journey@sixsides.co

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