SixSides
67: Stop selling the future

67: Stop selling the future

June 09, 2026

In this episode, Mitchell and Gavin rethink how they are selling SixSides, map out what it could take to grow towards $1.5m ARR, unpack the pressure of supporting the World Police Games, and talk through burnout, admin days, AI-assisted onboarding, multilingual apps, LinkedIn experiments, and whether video should become a bigger part of their marketing.

Links

Chapters

  • (00:00) - Intro, stretching, lawns, and episode 67
  • (06:31) - Selling what SixSides can do today
  • (13:32) - Planning the path to $1.5m ARR
  • (17:28) - Onboarding, AI agents, and AI redundancy
  • (22:49) - Mitchell is speaking at Laracon AU
  • (25:48) - Wednesday admin and avoiding burnout
  • (35:09) - New mobile app design and Liquid Glass
  • (38:36) - The World Police Games gets very real
  • (42:31) - Should SixSides start making videos?
  • (46:42) - LinkedIn, lead gen, Skool, translations, and team updates

In this episode, we cover:

  • Why Gavin realised SixSides needs to sell what it can do today, not just the community-led platform it is becoming
  • How flagship events could become the wedge into broader community and account growth
  • The challenge of building towards $1.5m ARR without breaking onboarding, support, or customer experience
  • Why the World Police Games could create a major product-led growth opportunity for SixSides
  • Whether an AI onboarding agent could help customers set up events faster
  • Why SixSides is an AI-assisted business, not an AI-reliant business
  • Mitchell’s upcoming Laracon AU talk about reducing friction in software with AI
  • Mitchell’s new “Wednesday admin” experiment to reduce stress and protect focus time
  • The risk of burnout while juggling SixSides, other businesses, product work, sales, and the World Police Games
  • The new SixSides mobile app design, including Apple’s Liquid Glass UI direction
  • Watching the World Police Games TV commercial and realising how big the project is becoming
  • Whether SixSides should use YouTube and video content as a marketing channel
  • LinkedIn results, AI-generated posts, and shifting back towards more genuine founder-led content
  • Building a community for event organisers using Skool
  • Translating the SixSides app into Spanish, French, simplified Chinese, German, and Portuguese
  • Weekly CEO and CTO updates to keep the growing team aligned

Got questions or topics you want us to cover? Email us at journey@sixsides.co

If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!

Connect with us