SixSides
65: We will crack a few eggs

65: We will crack a few eggs

May 26, 2026

In this episode, Mitchell and Gavin get ready for the Marinas event, unpack a very busy week of sales meetings, rethink their LinkedIn strategy, and work through the product, marketing, and sales roadmap leading into the World Police and Fire Games launch window in August.

Links

Chapters

  • (00:00) - Intro
  • (01:05) - Fitness, accountability, and morning routines
  • (03:29) - Marinas is almost live
  • (08:10) - Event support and customer service expectations
  • (13:01) - Nine meetings in one week
  • (13:59) - Using DealBuddi and Gamma for proposals
  • (20:13) - Rethinking the LinkedIn strategy
  • (29:21) - Building a sales dashboard
  • (34:05) - Cold outreach and new sales channels
  • (37:40) - Mitch stole Gavin’s big idea
  • (40:41) - Everything changes in August
  • (44:34) - Rebuilding the marketing website
  • (46:57) - Turning changelogs into feature and use case pages
  • (53:00) - Scheduled notifications, voting, and dev updates

In this episode, we cover:

  • Mitchell’s attempt to get back into fitness, and Gavin’s suspiciously productive morning routine
  • The upcoming Marinas event, and what it has taught us about onboarding larger events
  • Why hands-on customer support still matters when you are bootstrapping a SaaS
  • Gavin’s nine sales meetings in one week, and what that says about the new lead generation motion
  • Using DealBuddi and Gamma to quickly produce a professional proposal
  • The difference between strategic white papers and lighter proposal decks
  • What we are learning from LinkedIn content, and why the strategy is changing
  • Moving SixSides-focused posts to the company page
  • Building personal founder audiences through build in public posts
  • Creating a sales dashboard to track effort, pipeline, and revenue
  • The cost and strategy behind thoughtful cold outreach
  • Mitch accidentally rediscovering Gavin’s Canva integration idea
  • The August roadmap for the World Police and Fire Games
  • Preparing the SixSides marketing website for a potential spike in attention
  • Turning changelog entries into feature pages, use case pages, and industry pages
  • Using AI tools to improve product marketing and website design
  • Shipping scheduled notifications and live voting for events
  • Why August could become a major turning point for SixSides

Got questions or topics you want us to cover? Email us at journey@sixsides.co

If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!

Connect with us