57: Building the right team - Our B2B SaaS Journey

In this episode, Mitchell and Gavin unpack a tense enterprise procurement process, share where hiring is up to across lead gen and development, and talk through the product, positioning, and SaaS agreement changes that are making SixSides feel more scalable.

Chapters

(00:00) - Intro
(01:31) - Project Rendezvous and enterprise procurement delays
(03:51) - Fitness updates and wedding countdown
(07:28) - Hiring plans across lead gen and development
(12:38) - Loom screening, technical hiring and what good candidates look like
(18:38) - Creating room for initiative and experimentation in the team
(23:18) - Project Hammer and expanding within existing accounts
(25:12) - Website, design direction and making SixSides feel premium
(32:33) - Product updates - dashboard fixes, AI assistant improvements and feature cleanup
(38:54) - SaaS agreements, positioning work and wrapping up

In this episode, we cover:

The procurement panel slowing down a major SixSides deal
Whether to keep hiring even before a large contract is formally signed
Fitness updates, discipline struggles, and wedding prep
Interviewing candidates for lead generation and development roles
Why responsiveness and initiative matter more than a polished CV
Building a 90 day onboarding plan for new hires
Delegating LinkedIn and email outreach as the team grows
A new expansion opportunity with Project Hammer
Moving customers from one-off events to ongoing SaaS agreements
Updating the SixSides dashboard so organisers can manage more without developer help
Improving the AI assistant so it can handle links, logos, profile photos, and more event setup tasks
Why modern UI matters for an event platform built around connection and community
Using product design to make SixSides feel more premium
Planning webinars and outreach to convert past event users into future organisers
Clarifying SixSides positioning as a community-first event engagement platform

Got questions or topics you want us to cover? Email us at journey@sixsides.co

If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!

Connect with us

SixSides: sixsides.co
Book a call with Gavin: call.sixsides.co
Mitchell on Bluesky: mitchdav.is
Mitchell on LinkedIn: mitchdav
Gavin on LinkedIn: gavintye
Gavin on YouTube: gavintye1
SixSides on LinkedIn: sixsides
SixSides on X: sixsidesevents
SixSides on Bluesky: sixsides.co
SixSides on Youtube: sixsidesco
SixSides on Substack: sixsides