40: Project Rendezvous

40: Project Rendezvous

Dec 02, 2025
In this episode, we reflect on a surprisingly big sales week that came off the back of Laracon AU and Volunteering WA. Mitch steps outside his comfort zone as we commit to exhibiting at AIME 2026. We talk conference nerves, how fast you should respond to leads, and how an unexpected testimonial made all the difference.

Links
Chapters
  • (00:00) - Intro and catching up
  • (01:40) - Mitch’s Mahjong weekend plans
  • (04:00) - Sales stories and risky contract practices
  • (07:45) - Locking in AIME2026 and planning our booth
  • (10:20) - Project Rendezvous: the biggest opportunity yet
  • (14:40) - The follow-up email mistake
  • (18:20) - Juggling SixSides with SMF and DealBuddi
  • (21:55) - WorldShare’s Cambodia trip review
  • (25:10) - Using SixSides as a lead capture tool
  • (28:45) - Improving onboarding for sponsors and attendees
  • (31:20) - Gavin’s bonus-points-per-5-photos idea
  • (34:00) - Our marketing glow-up and the new white paper
  • (39:20) - SOPs, design quality and marketing processes
  • (43:40) - The Leap vs our podcast
  • (48:10) - Planning for the holiday period and listener feedback

In this episode, we cover:
  • AIME2026 and locking in our first conference booth
  • Project Rendezvous: the biggest opportunity we’ve ever had
  • Gavin’s near-disastrous follow-up email and how he recovered
  • Using SixSides as a lead capture tool for the first time
  • Gavin’s genius idea for bonus points per 5 photos
  • WorldShare’s Cambodia impact trip and feedback on SixSides
  • Mitch building our first white paper (and levelling up on Canva)
  • The evolution of our marketing website and webinar strategy
  • Balancing SixSides with our other businesses during sales spikes
  • Planning our podcast schedule over the holiday break
  • An open call for listener feedback on next year’s format
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at journey@sixsides.co

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40: Project Rendezvous - Our B2B SaaS Journey