39: $200K in the pipeline
Nov 25, 2025
In this episode, we reflect on a surprisingly big sales week that came off the back of Laracon AU and Volunteering WA. Mitch steps outside his comfort zone as we commit to exhibiting at AIME 2026. We talk conference nerves, how fast you should respond to leads, and how an unexpected testimonial made all the difference.
Links
Links
- Subscribe to the newsletter: sixsides.substack.com
- The Leap (podcast) by Founders Collective: podcasts.apple.com
- The Plateau of Latent Potential: medium.com
Chapters
In this episode, we cover:
- (00:00) - Intro & Gavin’s fruit bat problem
- (02:00) - A big week in sales: $200K in new pipeline
- (04:30) - Laracon AU feedback and Vickie’s testimonial
- (06:30) - What if we had stopped? Reflecting on momentum
- (07:30) - DealBuddi and business juggling
- (08:30) - Our five-minute reply challenge
- (11:00) - Sending the first contract via DocuSign
- (12:00) - How our first webinar went (and what’s next)
- (15:00) - Committing to AIME 2026 (and Mitch’s nerves)
- (22:00) - Gavin’s other conference commitment for DealBuddi
- (23:00) - Reaching out to Justin Jackson and cold emails
- (27:00) - Founders Collective recap with Mark Salby
- (32:00) - Improving app UX for small meetups
- (36:00) - Tagging photos, engagement ideas, and event UX
- (37:00) - Tall poppy syndrome and staying under the radar
- (40:00) - Should we go public with our wins?
- (43:00) - Wrapping up and where to find us
In this episode, we cover:
- How Volunteering WA and Laracon AU filled our pipeline
- Why testimonials matter (and what Vickie said about our app)
- Reaching out to Justin Jackson (and how he responded)
- Mitch confronting his fear of manning a booth at AIME 2026
- Lessons from running a second Founders Collective meetup
- How we’re improving “Tag You’re It” UX
- The five-minute rule for responding to leads
- Why tall poppy syndrome might be holding some founders back
- Whether it’s time to go public with our wins
- Webinar experiments and how we’re repurposing content
- DealBuddi and juggling multiple businesses
- The moment when momentum finally shifts
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
Got questions or topics you want us to cover? Email us at journey@sixsides.co
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