31: Don't send the email the day before your event

In this episode, Mitch battles a cold while Gavin shares the huge success of the very first Founders Collective event, built on the SixSides platform. We dive into what went right, what could improve, and how the app held up in a real-world stress test.

We also reflect on a sales call that felt like a slam dunk... until it wasn’t. There’s a lot of candid unpacking about what went wrong and what we’ll do differently next time. Plus, we chat about upcoming UI/UX design help, receiving our first real support email, and whether we should start planning for help desk software.

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at journey@sixsides.co

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In this episode, we cover:

Chapters:

• (00:00) - Intro
• (00:52) - Mitch is sick but showing up anyway
• (02:05) - Founders Collective launch recap
• (07:30) - What we learned from the first SixSides live event
• (15:10) - App updates and iOS/Android rollout challenges
• (20:26) - Our first support request and help desk discussions
• (23:40) - Shutting down the old EventKit infrastructure
• (25:25) - Michael helping with dashboard development
• (25:40) - Sales call that felt great but didn’t convert
• (31:20) - What went wrong with the sale and lessons learned
• (34:00) - Sales planning and ROI justification
• (35:45) - Gavin’s lead gen strategy and using Clay
• (36:45) - Pitching SixSides to Founders Collective attendees
• (37:25) - What is Inductive.au and should we raise money?
• (46:10) - Bootstrapping vs capital - pros and cons
• (52:30) - Upcoming UI/UX design improvements
• (56:00) - Podcast listenership growing month-on-month
• (57:14) - Plans for next week

Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.

Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

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