Understanding the Unique Needs of Event Communities: A Comprehensive Exploration

Introduction

Events aren’t just about a single day. They’re about building communities that thrive long after the lights go out. The challenge? Every group involved...associations, organisers, sponsors, speakers, attendees, and volunteers has different priorities.

SixSides is built for this reality. Our platform turns fragmented events into engines of ongoing connection, giving every side of your community the tools they need to engage, measure, and grow.

The Ecosystem of Event Communities

Associations and Organisations

Events are central to advancing missions and reinforcing identity. Yet fragmented planning and inconsistent engagement make it hard to prove impact. SixSides consolidates planning, media, and analytics in one place — helping associations show clear community outcomes and deliver lasting member value.

Event Organisers

Organisers carry the responsibility of creating seamless experiences. Instead of juggling multiple systems, SixSides provides tools for media capture, engagement, and analytics in one platform. That means fewer logistics headaches and more time to design memorable experiences.

Speakers

Speakers have a chance to inspire, but often their impact fades once the stage lights dim. SixSides extends reach by enabling content sharing, visibility beyond the event, and ongoing audience engagement. Messages don’t just land — they live on.

Sponsors

Sponsors expect more than logo placement; they want proof of ROI. SixSides equips them with real-time insights on brand engagement, attendee interactions, and content performance. It’s transparent, measurable, and repeatable. Furthermore, the ability to easily capture media will help with branding and marketing.

Attendees

Modern attendees want more than a program, they want meaningful connections. SixSides makes networking engaging and trackable, turning fleeting conversations into ongoing relationships. Gamification makes it fun, while connection tracking makes it valuable.

Volunteers

Volunteers are often the backbone of events, yet their contributions go unmeasured. SixSides brings structure and recognition to their work, ensuring their efforts are visible, valued, and linked to community outcomes.

How SixSides Measures Engagement

SixSides moves beyond guesswork. Every interaction across your community is captured and measured:

• **Connection Tracking: **Every tag, share, message, or sponsor interaction is logged as a connection. Associations can measure not only how many connections were made, but also how they continue beyond the event.
• Sponsor Impact: Track brand interactions, engagement with sponsor content, and post-event visibility — giving sponsors clear evidence of ROI.
• **Content Engagement: **Every photo, wrapped video, or post comes with usage analytics. You can see how event content is shared, reused, and amplified across platforms.
• Long-term Community Metrics: Engagement doesn’t end when the event does. SixSides monitors activity over time, showing how your community grows stronger between events.

Bridging Gaps for Better Events

By unifying analytics, networking, and branded experiences, SixSides transforms events into lasting engines of community growth.

• Real-time Analytics give every stakeholder a clear picture of performance.
• Gamified Networking ensures connections are meaningful and memorable.
• Branded App Experiences keep your brand front and centre while providing a consistent and engaging interface.

Conclusion

SixSides empowers associations, organisers, sponsors, speakers, attendees, and volunteers with one shared platform. The result: stronger connections, measurable ROI, and communities that thrive long after the event ends.

With SixSides, events aren’t one-off moments, they’re the foundation for lasting communities.

We'd love to learn about your event needs. Please feel free to book in a strategy session here.

Gavin Tye | Co-Founder

TL;DR

Events bring together associations, organisers, sponsors, speakers, attendees, and volunteers — each with different needs. SixSides unites them in one platform, making engagement measurable, planning simpler, and connections last.