Our company values

We finally sat down and did it. After two big conversations and a bit of back and forth, we’ve now got a clear set of values for SixSides - and honestly, they feel spot on.

This isn’t some checkbox exercise. It’s not about sounding good in a pitch deck. It’s about putting down in words how we want to build, work and grow - and having something that actually helps us make decisions as we go.

Especially as a remote team, it’s easy for direction to get blurry. We’re not in the same room every day. These values help anchor us when we’re off doing our own bits and then coming back together.

So here they are. The five values we’re using to guide what we build and how we work.

1. Maximise engagement

Break down barriers so more people connect and participate at an event.

This is the one that kicked everything off. Back when I built the first version of the app (back when it was called EventKit), the focus was always on helping people actually connect - not just attend.

That hasn’t changed. We want the app to get people talking, not just give them a schedule. Whether it’s icebreaker questions or helping speakers connect with their audience, it’s about making engagement easier and more natural.

2. Deliver proven ROI

Capture and measure the outcomes that matter to the event and their sponsors.

A big one for associations especially. It’s not enough to say “the vibe was good”. You need to show what worked - connections made, value delivered, impact generated.

We want SixSides to help organisers tell that story clearly, with data that actually matters to their stakeholders.

3. Grow the community beyond the event

Keep the community active and connected year round.

Events are usually these big, exciting moments - and then it all just drops off. That sucks. If you’ve built momentum and brought people together, why let that all vanish?

We’re building tools to help keep that community alive between events. That could be content, conversations, follow-ups - whatever helps people keep engaging after the lights go down.

4. Streamline the workflow

One platform to manage all the people involved, the content and the engagement data.

Organisers juggle a lot. Speakers, attendees, sponsors, venues, catering, spreadsheets, emails, CRMs. It’s chaotic.

We want to take some of that load off. If we can simplify things - put it all in one place and help everything talk to each other - then that’s a win.

5. Tell your story

Capture and share your community’s moments to raise awareness and achieve their goals and purpose.

Most events have great stories in them - connections made, conversations started, lives changed. But a lot of that gets lost because there’s no easy way to share it.

We want to help organisers highlight those moments and let their communities shine. That might be testimonials, impact metrics, or just a way to capture what happened and who it helped.

Why now?

Gavin pushed us to write this stuff down (he’s good like that), and we finally sat still long enough to get it into a doc. We’ve both worked at companies where these things existed but didn’t mean much. We didn’t want that.

This is practical. This is for us. So when we’re hiring, or talking to a customer, or deciding what feature to build next, we can look back and go - does this line up with what we said we care about?

That’s the point.

If you’re building events that bring people together, or you’re trying to grow a community that lasts longer than one conference, we’d love to chat. That’s who we’re building for.