34: Under promise, over deliver
Oct 21, 2025
In this episode, Mitchell and Gavin talk through the latest updates to the SixSides app, from new cryptography-powered notifications to a completely redesigned recap experience. They also chat about how they're using Founders Collective as a real-world case study to prove their hypothesis: events can build stronger communities when you encourage behaviour change.
Plus, Gavin's off to Perth for Volunteering WA, and Mitchell’s prepping for Laracon AU - with new street-style interviews, better onboarding, and a feature-packed release on the horizon.
Plus, Gavin's off to Perth for Volunteering WA, and Mitchell’s prepping for Laracon AU - with new street-style interviews, better onboarding, and a feature-packed release on the horizon.
Links
- Subscribe to the newsletter: sixsides.substack.com
Chapters
In this episode, we cover:
- (00:00) - Intro
- (00:38) - Decorating the office (or not)
- (02:09) - App release timeline update
- (05:00) - Cryptography and unique device identification
- (13:00) - Notifications and event admin features
- (16:00) - Rebuilding the recaps feature with Cursor
- (21:00) - Under promise, over deliver: a product philosophy
- (24:23) - Mitchell's creative drive and project priorities
- (33:00) - Upcoming webinar on designing interaction
- (36:00) - Founders Collective learnings and RSVP plans
- (44:00) - Why we're ditching Luma for in-app RSVPs
- (47:52) - Gavin's Perth road trip and $2K strategy
- (50:13) - Mitchell's Laracon AU travel plans
- (54:29) - Lead generation lessons and role changes
- (58:24) - Wrap-up and where to find us
In this episode, we cover:
- The (slightly delayed) app release timeline and why it was worth the slip
- Using cryptography to uniquely identify devices without tracking users
- A technical deep dive into public/private keys and how they power notifications
- The brand new recap (formerly wrapped) feature and how Cursor helped build it
- Why Mitchell needs fun tasks to stay motivated (and how Gavin enables that)
- Preparing for Volunteering WA and Laracon AU — and how we’re maximising the ROI
- Turning Founders Collective into a test case for community-building features
- Planning the next event with deliberate behaviour design to increase engagement
- Switching to in-app RSVPs to cut friction
- Upcoming features: meeting notes, job titles, ratings, and improved onboarding
- Building our sponsorship strategy the reverse way — community first, prospectus second
- The state of our sales pipeline and how to de-risk lead generation
- Why being your own client is the best kind of product feedback
- Updates on the newsletter and upcoming Change Makers podcast
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
Got questions or topics you want us to cover? Email us at journey@sixsides.co
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Connect with us
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: sixsides